Anthony P.
Social Media Manager at TravelCenters of America - a bp brand
- Role
- Social Media Manager at TravelCenters of America
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Anthony P.
As a growth-focused and innovation-centric leader, I have broad exposure to digital marketing, social media management, strategic brand promotion, and content creation. My career has been marked by a commitment to developing and implementing forward-thinking marketing strategies that amplify brand presence and drive business objectives. I have a proven track record of conducting SEO audits, performing keyword research, and leveraging industry-leading tools to optimize campaigns for organic traffic. Throughout my career, I have demonstrated strong competencies in enhancing public engagement and expanding online presence on various social media platforms. I excel at producing captivating visuals and crafting compelling content that elevates brand visibility, generates sales-ready leads, and drives tangible outcomes for clients across diverse industries. My ability to leverage cutting-edge digital marketing tools and technologies enables me to achieve measurable outcomes through a combination of strategic foresight, precise execution, and industry-leading methodologies. In my current role as the Owner of InstaBoost Social, LLC, I lead all areas of content development and devise strategic plans that align product offerings with industry shifts, consumer preferences, and prevailing trends. As a Social Media Manager at Cleveland State University, I achieved a 35% expansion in social media following and a 28% surge in engagement rates across all platforms. Additionally, I developed the Cleveland State University Street Team to boost student involvement and interaction. As a digital marketing expert, I have excelled in crafting compelling campaigns, optimizing email marketing, and leading workshops to enhance social media skills. With expertise in SEO and content management, I have consistently boosted engagement and maintained relevance across platforms while drawing effective strategies from diverse experiences. I hold an MBA from Cleveland State University and a BSBA in Marketing from John Carroll University. My certifications in Google AdWords and HubSpot Inbound Marketing, along with my technical skills in Adobe Photoshop, Microsoft Office, WordPress, SEO, HTML, and video editing, equip me with a robust toolkit to navigate and excel in the digital marketing landscape. I am dedicated to staying abreast of industry advancements and integrating emerging technologies to craft bespoke solutions that support long-term business expansion.
Experience
Social Media Manager
Jul 2024 — Present · Cleveland, OH, US
Craft strategic plans that align our product offerings with industry shifts, evolving traveler preferences, and current trends. This approach enhances our relevance and boosts audience engagement, ensuring we meet the needs of truck drivers and motorists nationwide.• Developed and implemented engagement strategies for platforms including Facebook, Instagram, YouTube, and X; led the introduction of new channels such as TikTok.•Community management that involves monitoring and replying to social media inquires and address and resolved issues with the TA customer service.•Identify social media trends and integrate them into brand channels to stay current and relevant.
Education
Cleveland State University
Master of Business Administration - MBA
2022 — 2023
Baldwin Wallace University
Master of Business Administration - MBA
2021 — 2022
John Carroll University
Bachelor of Science in Business Administration - BSBA
2013 — 2017
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