Anthony Novotne

About Anthony Novotne

Creative marketing professional with a proven record of driving revenue gains and brand awareness through intelligent use of online and offline marketing strategies.

Experience

1. Senior Marketing Manager

   Checkvideo

   May 2016 — Present

   As the head of marketing at CheckVideo, the leading provider of cloud-based intelligent video technology, I own and drive the development and implementation of all marketing activities.• Manage and develop company marketing plans, strategies, budget, messaging, and events.• Increased organic search website traffic to 116% YoY from 2019 by collaborating with a new agency that I hired and manage.• Led an education vertical campaign which resulted in 8 backlinks with an average Domain Authority of 67 and increased website traffic, 87% of which were new users.• Establish digital marketing analytics reporting and key metrics and conduct market analysis to identify challenges and opportunities for growth.• Partnered with our development team to test, market, and launch CheckVideo’s first mobile app.• Recruit, negotiate, and manage partnerships with agencies, vendors, and key stakeholders.• Own the marketing budget and prioritize marketing projects and goals within our team.

Education

• Bethel University

  Bachelor of Arts, Business May 2004 Marketing Emphasis

• UC Irvine

  Internet Marketing Certification

  2012 — 2014

• Azusa Pacific University

  Master of Business Administration (MBA)

  2006 — 2008