Anthony Mello

About Anthony Mello

With a degree in Digital Art from the University of Oregon; I have over 7 years’…

Experience

1. Data Strategy Sales Executive

   Frescodata

   Jan 2020 — Present

   FrescoData is the global leader in providing premium data-driven digital marketing solutions all over the world. Hundreds of companies worldwide rely on us for the success of their marketing campaigns. With a global database of over 3.5 billion and growing, we have the data & expertise to fuel your next digital marketing campaign. In an ever changing marketing and digital world, we are nimble and quick to adjust the campaign needs and performance in order to maximize the client\'s results. FrescoData takes data privacy and compliance very seriously. We confirm that all marketing contacts sold or rented to our clients are opt-in. For sensitive official government data, we ensure our clients are utilizing the data in a way that is compliant with local laws. With our finger on the pulse of data privacy globally, our clients do not need to worry about violating privacy laws when utilizing our data. We provide clients with- Brand Awareness & Early Engagement - Identifying Target Audience - Planning Email Drip Campaigns - Retargeting & Social Media Strategies - Marketing Automation - Tracking & Transparent ROI Solutions - Higher Education Marketing Strategy Our Higher Education case study, for NYU, shows how they utilized FrescoData\'s strategic offerings to identify targeted lists intended for reaching a new market and promoting its professional programs. The institution\'s goal for the campaign was to not only create brand awareness in a new market but also to attract prospective students to enroll. Traditional marketing strategies used by Higher Education for decades like direct mail, TV, radio, and print ads are not as effective in today’s always-connected digital world. Universities are looking to digital marketing experts to break through the noise and earn the attention of potential students, and we have the proven ability to structure the best solutions that can meet their goals.

Education

• University of Oregon

  Bachelors, Digital Art

  2001 — 2005

Skills

• Html 5
• Negotiation
• Microsoft Office
• Css
• Flash
• Video Editing
• Web Design
• Social Media Marketing
• Video Production
• Innovation
• Business Development
• Adobe Creative Suite
• Troubleshooting
• Graphic Design
• Web Development
• Typography
• Microsoft Excel
• Online Marketing
• Technology
• Wordpress
• Social Networking
• Automotive
• Art
• Cms
• Sourcing
• Mac Os X
• Entertainment
• Social Media
• Photoshop
• Illustrator
• SEO
• Multimedia
• Online Advertising
• Maya
• Recruiting
• Os X
• Fine Art
• Html
• Leadership
• Email Marketing