Anthony McCullough
Sales Development Representative @Newsela
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WORK HISTORY
Sales Development Representative @Newsela
US
Newsela provides district-aligned instructional content that supports literacy growth and student engagement. I help districts explore how Newsela can support their instructional priorities and classroom outcomes.Responsibilities include:Engaging district and school leaders (Superintendents, Curriculum Directors, Principals) to understand instructional needsConducting thoughtful discovery calls to identify literacy and engagement challengesCoordinating tailored product demos with AE partners to support decision-makingManaging outbound prospecting strategies across email, calls, and LinkedInMaintaining accurate activity, pipeline notes, and reflection inside SalesforceFocus Areas:Literacy initiatives & reading proficiencyCurriculum alignment and instructional supportDifferentiation and equity of access in classroomsAbove all, I aim to make every interaction thoughtful, relevant, and respectful of the work educators do every day.
EDUCATION
Coding Phase
HTML Email Development Training Course, Web Development
Trailhead by Salesforce
Trailblazer Virtual Bootcamp for New Marketers, Digital Marketing
DeVry University
Bachelor of Science, Electronic Engineering
Coursera
Meta Front-End Developer Professional Certificate
SKILLS
ABOUT ANTHONY MCCULLOUGH
I’m a Sales Development Representative who partners with K-12 schools to strengthen instructional outcomes, literacy growth, and student engagement. My background blends EdTech sales, school safety technology, and instructional platform support — giving me a deep understanding of how school leaders evaluate tools, justify spending, and measure classroom impact.At Newsela, I help districts discover how our instructional content platform can accelerate learning through relevant, standards-aligned content that is differentiated for every student. My role focuses on uncovering real challenges teachers and administrators face — whether that’s student disengagement, curriculum alignment, reading proficiency gaps, or the strain on educator time — and connecting them to solutions that work.I bring:A positive, consultative conversation styleGoal-oriented persistenceClear objection handling and value framingExperience coordinating high-quality demos that convert to pipelineIf you’re passionate about meaningful learning experiences in K-12 — or work in EdTech sales and want to connect — let’s talk.
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