Anthony Lanham

About Anthony Lanham

Tony is a highly experienced sales executive with a diverse background in building and leading revenue-generating engines for large enterprise and small venture-backed organizations alike. Tony\'s career spans 27yrs as a sales professional and leader. He has established a strong track record of developing full scope GTM strategies and teams to include sales ops, insides sales, direct sales, enterprise, business development, and customer success organizations. In 2017 he founded The Revenue Group, a boutique consulting firm focused on providing fractional CRO services to Seed to B round venture-backed start-ups. “I enjoy helping founders understand the difference between being a good “Seller” and being good at “Sales\'\' Tony Says. “Once they grasp that concept, the road is clear to build the foundation for a world-class sales org!”His expertise as a leader in high tech B2B SaaS sales has a special emphasis on the following -Machine learning-Trust and Safety-CNP Payments -Fraud and Risk Mitigation-Digital identity -Enterprise SaaS Software-Shared Economy Sales -Sales Organization & Development-Disruptive Technologies -New Market Creation -Leadership, Networking, Negotiation, Training & Coaching -Cultural Development -Pricing Strategy-Sales Operations“I love to ski and play soccer. I have done both most of my life. Any given evening you can normally find me and and mine on a slope or a field. I enjoy resort skiing but prefer to find other ways up the hill (touring, cat, heli). It always gives me a fresh perspective. A little like sales consulting! As for soccer, life makes sense on a soccer field. It’s a right-brained game, very artistic, like sales. However, much like sales, the modern game is dominated by science making the art that much better!”

Experience

1. Strategic Partner

   Altus Alliance

   Apr 2020 — Present · Seattle, WA, US

   Altus Alliance is an international Revenue Growth Services firm, specializing in accelerating success through top-line revenue growth in new ventures and established companies. Altus has worked with over 300 companies helping to recruit the best teams, focus on the best targets and optimize their go-to-market strategy. We specialize in both assessing and recommending a high performance revenue structure AND then filling the needed roles to both execute and optimize the process prior to hand-off back to the clientSome Altus current and past Clients include- New Capital Partners InterDigital Partical Measuring Systems (http://pmeasuring.com)- Mojix InterDigital (http://interdigital.com)- Docusign Pitchbook NewCold (http://newcold.com)- Onvia CallVision, now called Globys Sony (http://sony.com)

Education

• California State University, Northridge

  BA, COMMUNICATION

  1988 — 1992

Skills

• Mobile Devices
• Payments
• Business Strategy
• Leadership
• Crm
• Customer Relationship Management (Crm)
• Product Management
• Sales
• Retail
• Account Management
• Strategic Partnerships
• Software as a Service (Saas)
• Business Development
• Salesforce.com
• E-Commerce
• Saas
• Fraud
• New Business Development
• Management
• Credit Cards
• Solution Selling
• Lead Generation
• Entrepreneurship
• Selling
• Sales Process