Anthony Field
Manager, Global Social Media Operations and Performance @Four Seasons
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WORK HISTORY
Manager, Global Social Media Operations and Performance @Four Seasons
Toronto, ON, CA
Enterprise social media reporting and diagnostics lead, working with internal teams (Global Analytics, Commercial Transformation) to enable streamlined data-driven optimization across the portfolio and lines of business.• Provide actionable social media performance insights, informing global strategies and enhancing brand reputation.• Oversee global enterprise social media infrastructure and governance, ensuring critical owned channel and data ownership and optimization.• Lead the oversight and optimization of global enterprise social media and influencer tools, overseeing vendor relationships, assessing and optimizing technology partnerships for maximum efficiency and value.• Manage internalization and formalization of key enterprise social media governance processes.• Collaborate with cross-functional teams to ensure seamless data integration and reporting across social media channels.• Develop and manage scalable global social media content production solutions, in partnership with brand content teams.• Provide thought leadership and upskilling to regional and property teams on best practices, governance, technology platforms and social media strategies.• Act as a key liaison for corporate stakeholders, ensuring clear communication and information flows across departments.
EDUCATION
McGill University
Bachelor of Commerce (BComm.)
ABOUT ANTHONY FIELD
As Manager, Social Media Operations and Performance at Four Seasons Hotels and Resorts, I lead enterprise social media reporting, analysis and operations, working cross-functionally for one of the world\'s most prestigious luxury hospitality brands. With more than 10 years of experience in social media and PR, I have a proven track record of delivering results that enhance brand awareness, engagement, and revenue across multiple platforms and markets.My core competencies include social media strategy and management, reporting and analytics, optimization, training, platform and partnership management. I am passionate and curious about the latest trends and best practices in the social media marketing landscape, and I enjoy collaborating with internal and external stakeholders to create innovative and impactful solutions. My goal is to leverage my skills and expertise to create memorable and meaningful experiences for our guests, partners, and communities.
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