Anthony Jackel

About Anthony Jackel

Anthony is currently the Senior Director of Business Intelligence & Analytics at Ferrara Candy Company where he is responsible for leading the brand and category performance reporting, owning the marketing effectiveness agenda, and driving analytics capabilities for the company. With a background in consumer insights, data analysis, and brand strategy, Anthony is skilled in identifying trends in data and simplifying the complex to derive actionable insights that drive stronger decisions. He is a passionate leader who loves to constantly listen and learn from others in order to challenge the way things can be done better! Prior to Ferrara, he spent time working in brand strategy consulting and previously learned about his passion for consumer behavior and data when he rose within the insights and strategy team at Kraft Heinz. He also currently serves on the board of directors for the Market Research Institute International (MRII), which is a non-profit organization with the mission to offer professional development and continuing education programs for the practice of market research.

Experience

1. Treasurer, Board of Directors

   Market Research Institute International

   Jan 2020 — Present

Education

• Saint Vincent College

  Bachelor of Science, Marketing

Skills

• Teamwork
• People Skills
• Retail
• Quantitative Analytics
• Time Management
• Microsoft Word
• Critical Thinking
• Spanish
• Problem Solving
• Data Analysis
• Leadership
• Marketing Strategy
• Creative Problem Solving
• Marketing Research
• Great People Skills
• Spss
• Quantitative Analysis
• Facebook
• Phstat
• Management
• Sap Business One
• Mathematics
• Excel
• Market Research
• Social Media
• Marketing
• Powerpoint
• Microsoft Excel
• Analysis
• Advertising
• Microsoft Office
• Accounting
• Research
• Economics
• Statistics