Anthony Fox

About Anthony Fox

I lead digital marketing teams that turn ideas into outcomes. At Providence, I…

Experience

1. Sr Digital Marketing Manager

   Providence Health & Services

   May 2019 — Present

   Supervised the California, India Tech and Shared Services (IT) lines-of-business digital marketing talent acquisition funnels • Launched search engine marketing campaigns for talent recruitment of registered nurses, medical assistants, therapists, and diagnostic imaging technologists • Drove an increase of 20% year-over-year hires of medical assistants while campaigns were in market (June-September 2019) • Headed working with team operations manager to lead the design and launch of full-funnel campaign report cards that married data from third-party digital platforms to internal data focused on applications and hiring • Lead the daily review and management of the Providence and St. Joseph\'s organic social media content across channels including LinkedIn, Facebook and Pinterest • Partnered with the team\'s brand manager and design lead to onboard a new social media third-party agency including communicating brand standards, setting standard operating procedures, and negotiating service level agreements to ensure timely delivery of on brand marketing materials • Spearheaded the weekly agency calls with the team\'s paid and social media agencies to ensure timely delivery of ad materials and social media content • Mentored team members on successfully launching, monitoring and leveraging search, display and retargeting campaigns to drive application and hiring goals for their categories • Trained entire Talent Acquisition Digital Marketing team on how to create, customize and automate platform (Google & Facebook) reports to allow them to monitor their in-market campaigns • Oversaw the creation, monitoring and reporting of 10+ A/B campaign tests within three months to medical assistant category executive leadership team • Initiated new platform tools implementation and training for digital marketing campaigns on Indeed.com, Monster.com and LinkedIn.com

Education

• University of Oregon

  Bachelor of Science - BS, Journalism

Skills

• Marketing Communications
• Account Management
• Product Management
• Brand Management
• Leadership
• Sales
• Management
• Sales Management
• Copywriting
• Online Advertising
• Strategic Partnerships
• Product Marketing
• Sem
• Market Research
• Social Networking
• Strategy
• B2b
• Marketing Strategy
• Social Media Marketing
• Digital Strategy
• New Media
• Customer Service
• Program Management
• E-Commerce
• Digital Media
• Media Planning
• Marketing
• Team Management
• Advertising
• Email Marketing
• Digital Marketing
• Public Speaking
• Social Media
• Online Marketing