Anthony Nash

About Anthony Nash

Hey! Anthony, here. With over 15 years of experience in the dynamic UX/UI design world, I’ve dedicated my career to creating intuitive digital experiences that drive measurable business results. From leading large-scale design initiatives at Marriott International to launching innovative products at T-Mobile, my journey has been fueled by a passion for merging creativity with strategic thinking.My expertise lies in crafting seamless user journeys, whether it\'s through wireframing, prototyping, or conducting rigorous usability testing. I typically thrive in environments where collaboration is key, working closely with product managers, developers, and stakeholders to align design strategies with business goals. This collaborative approach has consistently led to increased user satisfaction, higher conversion rates, and, ultimately, stronger business outcomes.At the heart of my work is a commitment to user-centric design. I believe the best digital experiences come from deeply understanding users\' needs and pain points and translating that understanding into visually appealing, functional interfaces. Whether it\'s reducing standard user story time or driving an increase in digital sales, my focus is always on delivering results that matter. Because what else?I’m also a firm believer in the power of mentorship and continuous learning. I’ve had the privilege of mentoring talented UX designers, helping them grow and achieve their potential while staying at the forefront of industry trends and tools like Figma, Sketch, and Adobe Creative Suite. In every project I take on, my goal is to push the boundaries of what’s possible in digital design, creating experiences that make an impact.I look forward to connecting with folks to expand my network and build meaningful connections.

Experience

1. Director, User Experience Design

   Marriott International

   Apr 2022 — Present

   Strategically oversees UX, design, and copywriting functions across multiple product areas, including Search, Group Travel, Restaurants & Bars, and Offers, managing 3 comprehensive design backlogs and roadmaps, resulting in streamlined project workflows, accelerated delivery timelines, and enhanced cross-functional collaboration• Collaboratively assesses business goals and user feedback with product managers, development leads, and stakeholders, aligning design strategies with corporate objectives, leading to user-driven improvements that increased revenue and conversion rates by focusing on business-as-usual (BAU) opportunities• Drives migration initiatives for technology stacks and design tools, including AEM and Sketch to Figma transitions, reducing standard user story time by 50%, enhancing team productivity, and contributing to a more standardized and reusable design component library across the Marriott ecosystem• Proactively partners with user research team to conduct usability testing, user interviews, and surveys, gathering and analyzing insights, directly influencing design decisions, resulting in a 1.5% improvement in mobile conversion rates post-redesign• Creatively orchestrates brainstorming sessions to synthesize customer feedback into innovative product features and functionality, ensuring continuous refinement and optimization of the user experience, leading to higher user satisfaction and engagement• Constructively conducts regular design reviews, providing actionable feedback and mentoring 3 UX team members, fostering growth and excellence, with 1 team member earning a Digital Organization Award for leveraging customer insights in design discovery• Systematically standardizes design review processes by creating and implementing templates that effectively communicate problem statements, hypotheses, and solutions, enhancing cross-functional alignment, and improving the efficiency of design communication

Education

• The Ohio State University

  Graphic Design

Skills

• Photoshop
• User Experience
• Social Media
• Dreamweaver
• Illustrator
• Logo Design
• Illustration
• Information Architecture
• Graphics
• Brand Development
• Advertising
• Art Direction
• User Interface Design
• Axure Rp
• Creative Direction
• Web Design
• Strategic Planning
• Css
• Project Management
• Adobe Creative Suite
• Microsoft Office
• Indesign
• Adobe Acrobat
• Corporate Identity
• Html
• Adobe Photoshop
• Layout
• Brochures
• Sketch App
• Social Media Marketing
• Graphic Design
• Branding & Identity
• Less
• Typography
• Web Development
• Rapid Prototyping
• Email Marketing