Anthony Disanto

About Anthony Disanto

A go-getter. Team builder. People person. Business Unit Director with experience in Product and Brand Management with a demonstrated history of working in the building materials industry. A Business Professional skilled in Stage Gate New Product Development, Branding, Commercialization, Negotiation, Budgeting, Contractor Relations, Sales, and Strategic Plan Creation and Deployment. Specific expertise within the Decking and Building Industry across various channels of business including 2-Step, Home Center Retail, and OEM Private Label.

Experience

1. Director, Deck & Trim Business Unit

   Fastenmaster

   Nov 2024 — Present · Agawam, MA, US

   Strategic Responsibilities:1. Business Planning: Leading Teams to formulate and execute long-term business strategies to drive growth, Pro Contractor value, industry leading quality, and to maximize profitability.2. Market and Product Line Analysis: Acting as an “industry antenna” for the company. Conduct market research to identify industry trends, opportunities, and risks. Product Development: Crafting Product and Technology Roadmaps. Guiding Product Development and Innovation Teams to meet evolving customer demands and maintain a unique competitive edge that is hard to duplicate. Managerial Responsibilities:1. Leadership: Provide visionary leadership and mentorship to a team of managers and staff, fostering a collaborative and high-performance work culture.2. Performance Monitoring: Establish and monitor KPIs to track BU’s goals and implement necessary adjustments. Including: Revenue, P&L, Fill Rates, and Inventory. Strategic Planning and Deployment:Leading cross functional Teams towards the establishment and execution of annual strategic plans that align with corporate objectives. Using tools such as SWOT Analysis, Mekko Charts, Porters Five Forces, STEEPLE, and more. Operational Responsibilities:1. Supply Chain Management: Working cross functionally with Operations and Procurement Teams to ensure timely, high quality, and cost-effective production.2. Sales and Marketing Coordination:Collaborate with Sales and Marketing teams to develop and execute effective marketing campaigns and sales strategies that drive customer loyalty and achievement of strategic objectives. Customer Engagement:1. Strategic Account Relations: Build and maintain strong relationships with strategic clients, addressing their needs and concerns effectively to bolster industry partnerships. Reporting:1. Management Reporting: Prepare and present regular reports for senior management, highlighting key achievements, challenges, and strategic recommendations.

Education

• Western New England University

  BABS, Marketing Communications, Advertising

  2001 — 2005

• Western New England University

  Bachelor of Business Administration - BBA, Advertising & Marketing Communications

• Isenberg School of Management, UMass Amherst

  MBA, Business Management

  2010 — 2013

Skills

• Customer Service
• New Business Development
• Wood
• Team Building
• Management
• Six Sigma
• Contract Negotiation
• Budgeting
• Product Development
• Business Development
• Pricing
• Decks
• Budgets
• Strategy
• Manufacturing
• Construction
• Negotiation
• Microsoft Office
• Sales
• Sales Management
• Account Management
• Marketing Strategy
• Trade Shows
• Forecasting
• Strategic Planning
• Contractors
• Building Materials