Anthony Cotton
Senior Market Development Director(Brand Research) @Hermès
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WORK HISTORY
Senior Market Development Director(Brand Research) @Hermès
SG
According to the company\'s development direction, formulate the company\'s overall market (brand image, user volume, market position, etc.) development strategy and goals;2. Shape, build, and disseminate the company\'s brand strategy, and enhance the company\'s brand awareness and reputation among users;3. Formulate and implement annual marketing plans and programs;4. Combine the characteristics of each product line to formulate marketing strategies for the company\'s full range of products and formulate feasibility plans;5. Develop market public relations strategies and plans, maintain good and high-quality media relations and cooperation, and be able to accurately express and convey the company\'s voice.
EDUCATION
University of Chicago
Bachelor of Business Administration - BBA, Business Administration, Management and Operations, Excellent academic performance
Singapore Management University
Bachelor of Business Administration - BBA, Industrial and commercial management, Excellent grades
ABOUT ANTHONY COTTON
I am a passionate leader with many years of market development experience, focused on promoting the international market expansion of high-end luxury brands. I believe innovation, execution excellence and strategic acumen are the keys to success, while also working to develop exceptional teams to achieve shared goals. Lead and manage the global market development team, responsible for formulating and implementing the brand\'s international market expansion strategy. Successfully promoted the brand into emerging markets such as China, India and Brazil, achieving annual sales growth of more than 20%. Ensure brand image and reputation are consistent globally and provide a best-in-class shopping experience. Lead the market development team in the Asia-Pacific region to achieve overfulfillment of regional sales targets. Discover and develop emerging market opportunities, such as Southeast Asia and Australia, to drive the brand\'s rapid growth in the region. Establish strategic partnerships and establish long-term relationships with high-end department stores and luxury department stores.
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