Anthony Coppedge
VP / Senior Director Product Marketing & Sales Enablement -- B2B SaaS leader for Cloud & AI
- Role
- Product, Marketing, and Sales Alignment Leader at Anthony Coppedge Consulting
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Anthony Coppedge
I help B2B SaaS companies boost ARR and retention by embedding tactical product-led growth across Marketing, Product, and RevOps through scalable systems, shared KPIs, and AI-augmented workflows.*CAREER HIGHLIGHTS* One of less than a dozen global leaders to introduce Marketing Agility in 2009, changing from traditional annual planning to iterative, client-focused outcome work prioritization. First enterprise-class Sales Agility leader in the world, pioneering and scaling it successfully at IBM in 2019 across dozens of teams in Sales, Marketing, and Product. Owned initiatives that resulted in an $80M to $100M ARR increase across EMEA, APAC, and North America. Leading across 9 product portfolios, my teams drove a 208% increase in new client leads and a 41% client win rate increase. Really. I have the stats and backstory for exactly how we did that. Incorporated WatsonX AI and Machine Learning into Marketing and Sales in order to release digital client experiences at scale. In 2016 at a mid-range global SaaS company, increased the number of email hyper-targeted campaigns sent per month by 2x and still accelerated click-through rate by 62% within nine months, which resulted in elevating sales qualified leads and the number of closed deals by 15%.
Experience
Product, Marketing, and Sales Alignment Leader
Oct 2024 — Present · Dallas-Fort Worth, TX, US
By honestly assessing, measuring, and understanding how your people are stuck in patterns of low-value work, lead teams out of the mire of tactical molasses, freeing them to deliver greater value faster while building a culture of trust, collaboration, and accountability. A particular focus is on people, systems, and processes to identify and shift for scaling through consistent and frequent iterative work prioritization.The result is nothing short of transformational: better, measurable deliverables with unhindered accountability, faster team workflow, and a platform for sustainable growth.As a practitioner and evangelist of \'Clarity With Alignment\' across Product, Marketing, and Sales, I consult, train, and coach managers and their teams how to adopt flexible systems to manage the tension between their planned work and the interrupt-driven nature of digital work today by:– Addressing the dysfunctional elephant in the room and empowering teams to win together.– Redefining organizational pain points and problems for action and resolution.– Drastically improving communication, project workflow issues, and delivering actionable visualization dashboards for decision-making.
Education
The University of Texas at San Antonio
Communications, Radio, Television, Film
Skills
- Advertising
- Agile Marketing
- SEO Copywriting
- Strategic Planning
- Agile Leadership
- Email Marketing
- Agile Methodologies
- Team Building
- Management
- Blogging
- Content Marketing Automation
- Saas
- Nonprofit Organizations
- Social Media
- Leadership
- Kanban
- Content Management Systems (Cms)
- Video Production
- Project Management
- Scrumban
- Salesforce.com
- Copywriting
- Strategy
- Scrum
- Agile Coaching
- Corporate Communications
- Public Speaking
- Scaled Agile Framework
- Social Networking
- Social Media Measurement
- Social Media Marketing
- SEO
- Marketing Communications
- Business Development
- Digital Marketing
- Online Marketing
- Program Management
- Technical Writing
- Pardot
- Writing
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