Anthony Brandmonster Conti
Founder @The Purple Society Inc
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WORK HISTORY
Founder @The Purple Society Inc
Founded and led The Purple Society, a nonprofit dedicated to improving access to childhood cancer research, treatment information, and support resources for families navigating pediatric cancer. Built the organization at the intersection of healthcare innovation, digital product strategy, patient-centered communication, and mission-driven marketing.Directed the strategy, design, development, and launch of the online React/Vue app, the SaaS platform, and two native mobile apps designed to make complex pediatric oncology information more accessible and actionable for both families and medical professionals. These platforms helped users research cancer types, explore clinical trials worldwide, evaluate treatment pathways, and access evidence-based resources through a more intuitive digital experience.Led the full lifecycle from concept through launch, aligning user needs, content strategy, digital experience, and product execution to create healthcare tools that improved accessibility, engagement, and organizational growth.Key contributions and results:• Founded and scaled a mission-driven healthcare nonprofit serving families affected by childhood cancer• Led product strategy and development for platforms and 2 native mobile apps• Increased access to cancer research and treatment resources by 75%• Increased membership by 85% through stronger digital engagement, platform adoption, and event marketing• Earned local & international recognition from organizations including AARC and ASPHO• Collaborated with hospitals, caregivers, and families to ensure the platforms addressed real-world patient and family needs• Combined healthcare strategy, product leadership, UX thinking, and marketing execution to expand awareness, trust, and impactCore areas of impact:Healthcare Innovation | Digital Transformation | Product Strategy | Patient Education | Mission-Driven Marketing | SaaS Development | Mobile App Strategy | User Experience | Stakeholder Collaboration
EDUCATION
Microsoft Learning
MCSE, Microsoft MCSE Certification
The Center For Sales Strategy
Management Consulting, Sales Consulting, Management Consulting, Sales Consulting and Training
GIA (Gemological Institute of America)
Graduate Gemologist, Gemology - Applied Jewelry Arts
Hendrix Consulting
Executive Management Training
EOS, the Entrepreneurial Operating System®
The Entrepreneurial Operating System (EOS)
SKILLS
ABOUT ANTHONY BRANDMONSTER CONTI
Chief Marketing Officer, fractional CMO, AI strategist, and growth architect with 25+ years of experience building brands, scaling revenue, modernizing martech ecosystems, and leading digital transformation across healthcare, wellness, retail, SaaS, media, and mission-driven organizations. Since 2019, I have worked directly in applied AI, designing AI environments, AI personas, conversational systems, workflow architectures, experience flows, and behavior frameworks that improve growth, efficiency, and operational performance. I help companies move beyond AI as a buzzword and turn it into real infrastructure for marketing, decision-making, automation, and scale. My work sits at the intersection of executive marketing leadership and intelligent systems design. I help organizations align brand, demand generation, digital experience, martech, AI workflows, AI Agents, and execution into one modern growth engine. That means building systems that do more than generate activity. They create leverage, increase speed, improve customer experience, and make teams more effective. I bring a rare blend of CMO-level strategy and hands-on AI implementation. I am as comfortable shaping growth strategy, market position, and team structure as I am designing the underlying AI-powered workflows, automation layers, and operating systems that support performance. I work in the boardroom, in the data, and in the trenches building the machine. I specialize in AI strategy, AI agent design, workflow automation, growth strategy, martech modernization, omnichannel acquisition, conversion optimization, CAC reduction, revenue systems, and high-performance team leadership. Career highlights include leading GLP-1 expansion and new vertical launches at Red Mountain Weight Loss, building a proprietary real estate technology platform at Driggs Title Agency, driving enormous e-commerce growth at Spencer’s, and leading national digital transformation at CBS Interactive, where content distribution increased by 200% and digital ad revenue grew by more than 50% in year one. Core expertise: AI Strategy | AI Agent Design | AI Persona Design | Conversational AI | AI Experience Design | AI Behavior Design | Intelligent Workflows | Marketing Automation | Fractional CMO Leadership | Growth Strategy | Revenue Systems | Brand Positioning | Demand Generation | Martech Architecture | Omnichannel Acquisition | PPC | SEO | AEO | GEO | Conversion Optimization | Team Leadership
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