Anthony Tony Boger

About Anthony Tony Boger

With over 10 years of experience as a founder and consultant, I help early-stage B2B startups achieve product-market fit, develop go-to-market strategy, hit desired MoM growth milestones, and optimize unit economics. I have worked with 20+ startups across various industries, helping them build financial models, test hypotheses, define value propositions, hire and manage sales talent, set up and automate CRM, and grow from $0 to $10k+ MRR and beyond. I am passionate about solving real problems for real customers, creating value, and empowering entrepreneurs.Most recently, I founded and led Prospectly, a managed marketplace for productized sales services (premium \"Fiverr\" for sales). Prospectly initially was a way to scale my consulting business in 2019, but then turned into a tech. startup 2 years later to provide a one-stop shop for startups to access high-quality sales services. After we launched the marketplace in January 2021, in just 6 months we hit $45k MRR.

Experience

1. Co-founder & CEO

   Cavalry Hr

   Sep 2025 — Present · San Francisco, CA, US

   Cavalry HR is an AI-driven platform that screens, interviews, and evaluates candidates for sales roles automatically. From SDRs to AEs and Sales Engineers, we help fast-growing teams scale smarter by replacing guesswork with structured, skills-based insights. Instead of sorting resumes and chasing scheduling links, your team gets objective data on who can actually sell - so you can move faster, hire better, and close stronger.