Anthony Annibale

About Anthony Annibale

Executive growth leader possessing exceptional business development, strategy and commercial expertise. Proven track record of delivering successful business results through vision, strategic thinking and process improvement throughout the go-to-market commercial process. A data driven leader with a strong sense of urgency, a keen sense of market requirements, and the ability to build and motivate impactful teams delivering consistent above-goal performance. Skilled at leading multiple, cross-functional sales, marketing and product teams to deliver on growth strategy. Wide range of industry experience across healthcare including medical device, digital health, point-of-care diagnostics, cell and gene therapy. Established reputation as a positive, results-oriented leader that utilizes my industry knowledge, strategic planning and consultative skills to deliver successful business results with customers, strategic partners, and team. I\'m passionate about building strong organizations; and continuously explore ways to create value with innovative solutions for customers through new technologies, products and services. I\'m fortunate to work with amazing clients, business partners and colleagues. Throughout my career I\'ve had the opportunity to work with a variety of business types from start-ups to Fortune 50 companies; to develop strategy, processes and teams that deliver game-changing innovation to the marketplace.Specialties: Business Development | Business Leadership and Strategy | Commercial Organization Building and Scaling | Go-to-Market Strategy and Execution | Customer Relationship & Account Management | Strategic Consulting | Coaching & Team Building | Design Thinking | Product Development | Talent Acquisition and Development | Financial P&L Management

Experience

1. Senior Vice President, Business Development & Commercial Strategy

   Starfish Medical

   May 2025 — Present · Irvine, CA, US

   At StarFish Medical, we transform bold MedTech visions into life-changing solutions. By combining deep technical expertise, regulatory strategy, and human-centered design, we assist our clients in navigating complexity and accelerating their time to market. From concept ideation to commercial scale-up, we help medical technology companies innovate to address unmet clinical needs, mitigate risk and development costs, and enhance their speed to market.From early-stage startups to global health-tech leaders, we collaborate to create breakthrough medical devices that improve outcomes, enhance quality of life, and save lives around the world.As a member of StarFish\'s executive leadership team, I lead business development, go-to-market strategy and client solutions. My responsibilities include:• Driving corporate strategy, mergers and acquisitions, and new business development at StarFish Medical to foster innovation in Medtech and improve health outcomes.• Overseeing commercial engagements with emerging technology and multinational clients, while guiding the strategic direction of programs and growth for our key accounts.• Expanding StarFish Medical\'s presence in healthtech verticals by developing go-to-market (GTM) plans and leveraging my expertise in market strategy, innovation consulting, and product commercialization.

Education

• Old Dominion University

  Bachelor of Science, Mechanical Engineering

• The University of North Carolina at Chapel Hill

  Master of Business Administration - MBA

Skills

• Cross-Functional Team Leadership
• User Experience
• Marketing Strategy
• Ethnography
• Program Management
• Business Strategy
• Product Management
• Service Design
• Rapid Prototyping
• Industrial Design
• Concept Generation
• User-Centered Design
• Crm
• Start-Ups
• Design for Manufacturing
• Product Design
• Design Strategy
• Market Research
• Idea Generation
• Experience Design
• Account Management
• Strategic Planning
• Integrated Marketing
• Ideation
• B2b
• Customer Relations
• Management
• Team Building
• Project Planning
• Leadership Development
• Medical Devices
• Product Innovation
• Business Management
• Consumer Behaviour
• Manufacturing
• Sales Management
• Product Development
• Healthcare
• Business Development
• Customer Service