Anthony Techeira
Director - Programmatic Revenue at Launch Potato
- Role
- Director - Programmatic at Launch Potato
- Location
- Boca Raton, FL, US
- LinkedIn followers
- 500 followers
About Anthony Techeira
Experienced Yield Manager with a demonstrated history of working in the broadcast media industry. Skilled in Atlas AdManager, DoubleClick, Yield Management, Marketing, and Product Development.
Experience
Director - Programmatic
Jun 2020 — Present · Delray Beach, FL, US
Ensure the efficiency of ad serving priority stack, in conjunction with relevant partners. Oversee existing partnerships with various vendors, manage for performance and fulfillment of responsibilitiesIdentify, evaluate, and launch new tech partners to grow revenue against ad inventory and page viewsMonitor Programmatic inventory performance on major ad exchanges, optimizing as neededCompile, analyze, and provide regular reporting to management
Education
Baylor University
Bachelor of Business Administration, Finance
2000 — 2004
Skills
- Atlas Admanager
- Dfp
- Analytics
- Yield Management
- Omniture
- Mobile Advertising
- Product Development
- Strategic Partnerships
- Microsoft Excel
- Mobile Marketing
- Doubleclick
- Display Advertising
- Affiliate Marketing
- Online Marketing
- Comscore
- Product Management
- Digital Media
- Online Advertising
- Web Analytics
- Integrated Marketing
- Behavioral Targeting
- Advertising Sales
- Advertising
- Advertising Operations
- Marketing
- Ad Serving
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