Anthony Smithson
Global Revenue & Sales Operations Leader | Problem Solver | Process Optimization | Sales Strategy | Scaling Growth through Precision Forecasting & Strategic Alignment | Driving +29% Quota Attainment
- Role
- Manager, Gtm Strategy & Revenue Operations at DoiT
- Location
- Westfield, IN, US
- LinkedIn followers
- 500 followers
About Anthony Smithson
Most companies “hope” their forecast is right. I build systems where the forecast is the truth — and revenue becomes predictable.I’ve driven measurable impact by engineering the processes, data, and technology that turn chaos into clarity.My track record: 29% more reps hitting quota at Procore $1B demand plan built at Toyota $2.2B value model delivered for MISO Energy 25% AE productivity lift at Stanley Security accounts/month intelligently allocated at Angie’s ListI’m obsessed with clean data, frictionless systems, and revenue engines that scale.If you want RevOps that actually moves the needle, let’s talk.Specialties: Forecasting, GTM Strategy (Go-To-Market), Revenue Lifecycle Management, strategic analysis, Cross-Functional Alignment, Process Optimization, Sales Strategy, Competitive Analysis, Project Leadership, Top-Down & Bottom-Up Planning, Pipeline Velocity Management, Sales Productivity Benchmarking, Methodology Implementation (e.g, MEDDIC, Getting to Yes, Sandler), Data Hygiene & Governance
Experience
Manager, Gtm Strategy & Revenue Operations
Oct 2024 — Present · Santa Clara, CA, US
Designed and owned a precision revenue forecasting framework, improving predictive accuracy and strengthening executive confidence in planning and prioritization • Designed and operationalized go‑to‑market segmentation and coverage models, including territory design, Rules of Engagement, and account assignment strategies to support scalable execution• Partnered with Sales, Finance, and BI to deliver executive‑ready performance insights, pipeline health tracking, conversion trends, and go‑to‑market effectiveness to support leadership’s planning and growth decisions• Exclusively developed the territory plan and account assignment strategies for the FinOps (Direct) sales team, leveraging geographic and industry segmentation to optimize market coverage and drive sales performance
Education
Indiana University - Kelley School of Business
Master's, Strategic Management
2007 — 2009
University of Southern Indiana
B.S, Finance
Indiana University - Kelley School of Business
M.B.A., Strategy
2004 — 2006
Indiana University Bloomington
Master's, Sport Administration
2004 — 2007
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