Anthony Sancilio
Channel Marketing Manager
- Role
- Channel Marketing Manager at GAF
- Location
- Totowa, NJ, US
- LinkedIn followers
- 500 followers
About Anthony Sancilio
Expertise in channel account management, defining requirements, and indirect purchasing…
Experience
Channel Marketing Manager
May 2022 — Present
Strategize and manage marketing contracts with Home Improvement National Retailers, ensuring compliance and identifying growth opportunities. Spearhead digital marketing strategies, including social media campaigns, display ads, YouTube, and sponsored search, resulting in increased brand visibility and sales. Orchestrate collaborative efforts with both internal teams and external partners to define customer UX experiences, ensuring they align seamlessly with the objectives of our targeted marketing campaigns Collaborate with internal and external stakeholders to develop and accelerate dotcom strategy, driving online sales growth. Direct all in-store and external marketing initiatives, encompassing merchandise development, signage, outside sales support, and promotional events, aimed at bolstering brand presence and fostering customer engagement Oversee the coordination and planning of retail product photo/video shoots on an as-needed basis Effectively lead and synchronize all internal and external creative initiatives encompassing both digital and traditional campaigns, as well as in-store marketing tactics Implemented a digital marketing platform enabling the retail sales team to efficiently order all marketing materials Champion the organization and execution of annual retailer Vendor Shows and ongoing retail training programs Manage multimillion-dollar budgets, ensuring positive ROI for all marketing spends. Initiate and oversee GAF training initiatives within partner learning systems Serve as a single point of contact for field marketing needs and provide regular performance updates to leadership.
Education
Berkeley College
Bachelor of Applied Science (BASc)
2010 — 2012
Skills
- Sales Operations
- Customer Service
- Management
- Team Building
- Customer Experience
- Customer Satisfaction
- Training
- Negotiation
- Retail
- Inventory Management
- Coaching
- Solution Selling
- Wireless
- Team Leadership
- Telecommunications
- Sales Management
- Leadership
- Sales
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