Anthony Rossano
Director, Digital Inventory
- Role
- Director, Digital Inventory at Fox Corporation
- Location
- Levittown, NY, US
- LinkedIn followers
- 500 followers
Experience
Director, Digital Inventory
Nov 2021 — Present · NY, US
Lead inventory operations and monetization across FOX News, FOX Business, FOX Weather, TMZ, Outkick, and Toofab.Manage FOX News’s Operations Management System; oversee property migrations to Operative and design taxonomy strategies for all digital ad products.Serve as FOX News’s digital inventory lead for cross-network ONE FOX initiatives.Design and automate advanced reporting dashboards, including forward sell-through projections and Nielsen DAR trends (viewability, VCR, VAST error rates).Anticipate and mitigate future delivery issues through proactive inventory analysis and process automation.Drive sponsorship inventory workflows and create premium custom RFP plans for Account Executives.Partner cross-functionally with Ad Ops, Product, and Sales to ensure alignment between supply, demand, and business growth strategies.
Education
Farmingdale State College
BA, Business Managment
2004 — 2008
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