Anthony Rocca

Account-based Gtm Associate @Clarify

Tampa, FL, US

Drive account-based sales and marketing initiatives by identifying, engaging, and expanding high-value target accounts. Partner closely with sales and marketing teams to execute go-to-market strategies that align outreach, messaging, and market intelligence to accelerate pipeline growth.Key Responsibilities- Execute account-based go-to-market strategies by researching, prioritizing, and engaging strategic target accounts across defined segments-Develop and manage a high-quality pipeline through targeted outbound prospecting and multi-channel engagement (email, social, phone)-Collaborate cross-functionally with sales, marketing, and revenue teams to align messaging, campaigns, and account strategy-Leverage market and competitive insights to position solutions effectively and tailor outreach to specific account needs-Support campaign planning, execution, and performance tracking to optimize engagement with priority accounts-Continuously refine targeting and messaging based on data, feedback, and market trends.

University of Florida

Bachelor of Science- Applied Economics, Marketing and Management