Anthony Reyes
- Role
- Vice President Product & Strategy - Product Lifecycle Management at Synchrony
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Anthony Reyes
Transforming customer problems into solutions by optimizing and innovating digital…
Experience
Vice President Product & Strategy - Product Lifecycle Management
Jan 2024 — Present · US
Led the end-to-end lifecycle management of multiple loan products for Home and Health B2B2C business lines, encompassing ideation, feature expansion, and sunsetting. Developed and executed strategic roadmaps for growth initiatives while spearheading pricing structure creation and expansion efforts.• Served as Product Owner for 6 loan products across two verticals, including creation of the Intro Rate Loan, nationally launched on both Ally and Synchrony platforms (Fiserv).• Reduced 528 pricing tables to 7 promotional groups, enabling GTM success and migration efficiency for over merchant providers.• Performed data-driven analysis along with Finance, Pricing, and Sales teams to triangulate price points to build and achieve a successful product launch within P&L targets.• Drove regulatory compliance by sunsetting the No Interest No Payment product, delivering governance reporting, and ensuring alignment with OCC and enterprise risk requirements.• Partnered with engineering and CX/UX to enhance digital experiences, market product features, improving overall customer experience.• Recognized with numerous awards for outstanding contributions within the first year, including the CEO Award, Impact VP Award, and six Synchrony Stars awards (2024).
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