Anthony Reyes

About Anthony Reyes

Anthony Reyes is a Staff Systems Product Designer with over 12 years of experience in human-computer interaction. His expertise lies at the intersection of emerging technology, spatial computing, and product strategy, where he transforms complex problems into scalable, intuitive UX frameworks. Known for his commitment to high craft and quality, Anthony has a proven track record of helping teams succeed by operationalizing design as a force multiplier.For over 6.5 years at Meta, Anthony served as a Lead Systems Product Designer for Quest Spatial OS. He drove the strategic redesign of foundational system surfaces—including the App Library, System Settings, and Quick Controls—spanning the evolution from the original Oculus Quest to the flagship Quest 3 and 3S. By establishing \"Settings as a System,\" he unified mental models and accessibility standards across a diverse hardware portfolio, from VR headsets to mobile to Meta Ray-Ban Display.Beyond the pixels, Anthony builds the infrastructure that allows cross-functional teams to ship at scale. As a \"Quality Captain\" for Reality Labs, he helped establish governance gates and co-developed AI-Driven QA workflow to automate pixel-perfect accuracy for complex spatial UI. & • Meta (Reality Labs): Architected OS frameworks and shipped 200+ features reaching 10.2M+ MAU. His work on flagship features like System Navigator, Quest AirLink and Travel Mode earned public recognition from Mark Zuckerberg and Andrew Bosworth.• Mercedes-Benz R&D: Led the end-to-end design of global mobility solutions, bridging the gap between emerging tech and production-ready automotive. He led the UX for autonomous parking in the 2021 S-Class and delivered high-stakes demos to Dr. Dieter Zetsche, MB-Chairman of the Board.• Samsung: Designed high-fidelity \"North Star\" prototypes for next-gen IoT. His product visions secured critical stakeholder buy-in from CEO B.K. Yoon, leading to corporate investments. • Spatial Computing: 11+ years in XR/AR/VR, specializing in XR anatomy and computer vision-guided UI.• Systems Thinking: Architecting cross-device frameworks that align mental models across diverse hardware categories.• Leadership & Mentorship: Accelerating team velocity by operationalizing JTBD frameworks and fostering a culture of cross-functional alignment.Anthony remains at the bleeding edge of innovation, dedicated to delivering world-class products that feel as intuitive as they are technologically advanced.

Experience

1. Staff Product Designer Reality Labs

   Meta

   Aug 2019 — Present · Seattle, WA, US

   Strategic Design Leader with 6.5+ years at Meta. I architected scalable UX frameworks and led the redesign of System Settings and Quick Controls—shipping 200+ features to 10M+ monthly active users and served as Quality Design Lead to elevate the craft and launch the Spatial System Navigator. & Established foundational UX frameworks and decision logic that unified UX across high-priority spatial OS surfaces.• Architected “Settings as a System”: Defined core principles and IxD logic used across diverse spatial surfaces and hardware modalities.• Unified OS Strategy: Aligned and influenced Accessibility Settings across VR, Wearables and Mobile (incl. Meta Ray-Ban Display). & Drove product quality through technical innovation and the implementation of rigorous, cross-functional craft standards.• AI-Driven Innovation: Co-developed an automated, AI-powered workflow with Engineering to validate pixel-perfect, curved spatial UI for the System Navigator.• Quality Governance: Served as “Quality Captain,” establishing cross-functional gates and standards that elevated craft across all core OS surfaces. & Scaled organizational impact by operationalizing design strategy into reusable frameworks and mentoring teams through complex technical challenges.• Systemic Strategy: Converted strategy into scalable systems using JTBD and data-informed frameworks adopted by User Research initiatives.• Mentorship: Accelerated and mentored new-hire ramp-ups to ship high-complexity designs on compressed timelines.

Education

• Purdue University

  Bachelor’s Degree, Industrial (Product) Design

  2009 — 2014

• UC San Diego

  User Experience: Research and Prototyping Certificate

  2015 — 2016

Skills

• Modeling
• Sketching
• Rapid Prototyping
• Industrial Design
• Illustrator
• Adobe Creative Suite
• Model Making
• Interaction Design
• Product Design
• Illustration
• Design Thinking
• Idea Generation
• Packaging
• User Experience
• Concept Generation
• Photoshop
• Visual Communication
• Concept Development
• Solidworks
• Design Strategy
• Packaging Design
• Rhino
• User Interface Design
• Indesign
• User-Centered Design
• Rendering