Anthony Puccio

About Anthony Puccio

Hybrid content & platform strategist | Audience growth | Media & journalism I started my career covering the NBA for SB Nation, and contributed to The Associated Press, New York Daily News, and SNY, building fast editorial instincts, storytelling skills, and on-camera experience that helped grow audiences across newsletters, podcasts, live shows, and social platforms. Later, I worked as a writer for Front Office Sports and Boardroom, covering sports business, pop culture, and news while developing content strategy, newsletters, and digital video initiatives. Most recently, I’ve worked at Meta and Reddit on content discovery and trending surfaces, leading major platform initiatives and cross-functional projects with internal teams and external partners. My work spans content strategy, AI-supported workflows, trend analysis, and audience growth, with results that reach millions daily. What I do best: Curate and strategize content to reach and engage large audiencesIdentify trends and optimize platform performanceApply AI and analytics to improve workflows and content impactLead teams and collaborate across multiple stakeholders I’m looking for full-time opportunities in content strategy, audience growth, media, or anywhere I can combine these skills and drive results.

Experience

1. Site Manager

   Sb Nation

   Aug 2023 — Present

   I create short and long term content strategies for NetsDaily and SB Nation. This includes all sectors of managing personnel, writing and editing stories, managing a social media presence, and working with partners such as FanDuel for sponsored content. Specialize in bridging technical SEO, audience behavior analytics, and AI-augmented content strategy to maximize organic performance. With hands-on expertise in Google Docs/Sheets, ChatGPT, Gemini, and prompt engineering, I deliver data-driven insights that improve search visibility and user engagement across mobile and desktop. Cover the Brooklyn Nets as an editor, columnist, content creator and show host.Co-founder and host of The Brooklyn (podcast), a live show in partnership with SB Nation and Playback.TV.Headline writing and tech-instilled strategy such as search engine optimization. Manage the NetsDaily budget for a team of eight.

Education

• St. John's University

  Communications Arts, Communication and Media Studies

  2016 — 2018

• Nassau Community College

  Communications Arts, Communication and Media Studies

  2013 — 2015

• St. John's University

  Bachelor of Science - BS, Communication and Media Studies

Skills

• Management
• Research
• Facebook
• Search Engine Optimization (SEO)
• Sports
• Blogging
• On-Camera Talent
• Public Speaking
• Branding
• Editing
• Web Content Writing
• Video
• Publications
• Video Editing
• Marketing
• Digital Media
• Twitter
• Leadership
• Creative Writing
• Strategic Planning
• Storytelling
• Customer Service
• Microsoft Word
• Social Media
• Media Relations
• Journalism
• Video Production
• Office Administration
• Sports Writing
• Microsoft Office
• Social Media Marketing
• News Writing
• Powerpoint
• Microsoft Excel