Anthony P.

Ecommerce Manager @Applied Nutrition plc

Liverpool, GB

As an E-commerce Manager at Applied Nutrition plc, I drive digital growth and optimize the online customer journey across multiple platforms. My role encompasses strategic oversight and hands-on execution in key areas:•Website Management & Performance Optimization: Spearheading comprehensive website management, focusing on maximizing sales funnels, enhancing conversion rates (CRO), and implementing robust SEO strategies to boost organic visibility and traffic. I oversee site functionality, user experience, and content strategy to ensure a seamless and engaging online presence.•App Management & Digital Experience: Managing the development, optimization, and performance of the Applied Nutrition mobile application. This includes improving user engagement, streamlining in-app purchasing processes, and leveraging app features to extend brand reach and customer loyalty.•Email Marketing & Customer Engagement: Designing and executing high-impact email marketing campaigns, from segmentation and automation to content creation and performance analysis. My efforts focus on nurturing leads, driving repeat purchases, and building strong customer relationships through personalized and data-driven communications.•Cross-functional Digital Strategy: Collaborating with marketing, sales, and product teams to align digital initiatives with overall business objectives. I leverage analytics to identify opportunities for improvement, implement innovative digital solutions, and ensure a cohesive brand experience across all digital touchpoints.This role is pivotal in accelerating Applied Nutrition\'s digital footprint, enhancing customer acquisition and retention, and ultimately contributing to significant revenue growth in a dynamic and competitive market.

Brigham Young University - Idaho

Bachelor of Science (B.S.)