Anthony Odogwu

Global Social Media Manager Ftc @Arup

London, GB

My current responsibilities include: Managed Arup’s global social media pipeline and content calendar to drive consistent brand visibility.Developed innovative social media content strategies to position Arup as the sustainable development partner of choice.Led organic social media campaigns, collaborating with marketing managers, social media leads, and internal stakeholders to optimize external awareness and engagement.Worked with global social media teams on channel management, campaigns, and project delivery.Supervised social media scheduling, community engagement, and content quality assurance.Created and edited engaging copy, static assets, carousels, and video content for various platforms.Supported Arup’s global social media strategy, offering guidance to social media specialists and key stakeholders.Monitored social media trends, competitor activity, and used insights to inform campaign development.Ensured brand consistency in tone, visual identity, and messaging across all social media channels.Utilized data platforms, listening tools, SEO, and keyword strategies to optimize social media performance.Assisted in broader social media initiatives, including employee advocacy and paid campaigns.