Anthony Martinez

About Anthony Martinez

I am a transformational leader with a unique vantage point — someone who has experienced rock bottom, rebuilt from the ground up, and now leads multi-million-dollar operations with both a mission-driven heart and an executive mindset.For the past 11 years at Goodwill of Colorado, I’ve advanced from an entry-level role to Regional Turnaround Manager, entrusted with leading high-volume retail operations, reversing underperformance, and empowering people to reach their full potential. My career has been defined by building resilient teams, restoring cultures, and consistently delivering results — all through strategic execution and values-based leadership.Beyond operations, I’ve had the privilege of representing Goodwill on national stages: featured in Forbes, partnering in campaigns alongside Jordin Sparks, and speaking at events where I share not just my journey, but also what becomes possible when organizations invest in people and purpose.Areas of expertise: • Regional operations & turnaround strategy • Executive collaboration & cross-functional leadership • Talent development & culture transformation • Public speaking, brand representation & storytelling • Workforce reintegration & second-chance hiring advocacyWhether guiding a district team or speaking to hundreds, I lead with impact, humility, and a deep belief in what’s possible. I welcome connecting with mission-driven leaders, organizations, and platforms ready to scale both business performance and human potential.

Experience

1. Regional Turnaround Manager

   Goodwill of Colorado

   Mar 2024 — Present · CO, US

   Provides varied leadership support and training to Store Managers; provides recommendations to Directors, and Sr. Directors on operational soundness, efficiencies, and growth opportunities for 43 stores throughout 4 Regions statewide.*Research, test and implement, new workforce intelligence strategies to mitigate shrink/loss, operational risk, and employee turnover.*Supports cross-functional department collaboration organizationally wide building high levels of trust and sustainable growth processes.*Works directly with Store Leadership in coordinating, strategizing, and executing best practices for consistency and sustainability within the scope of the company strategic 3-5 yr rolling plan.*Identifies \'Focus Stores\' and works 4 -6 months on multiple locations fixing root cause issues, providing feedback to senior leadership, and returning the stores identified back to profitability or budgeted contribution.