Anthony Martinez
Digital Marketing Specialist | MS in Integrated Marketing | Analyst, Programmatic Media at Digitas
- Role
- Analyst, Programmatic at Digitas North America
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Anthony Martinez
With a background in integrated marketing and digital media, I\'ve combined my interests to specialize in the digital activation of varying campaigns. My journey began at the UCF, where I earned my BA in Advertising/Public Relations, complemented by a minor in Sociology. I further honed in my skills with an MS in Integrated Marketing from NYU, with a concentration in digital analytics.Currently, as a Programmatic Analyst at Digitas, I help manage and optimize digital CTV, Display, and OLV campaigns, ensuring final KPIS meet client\'s standards. My role involves developing strong relationships with platform and publisher partners, troubleshooting, and constant investment optimization in DSP to meet campaign goals.In previous roles at Meiyume and Taylor & Pond, I gained hands-on experience in market research, content creation, SEO, and social media management. These experiences have shaped me as a media professional, emphasizing data-driven decision-making and creative problem-solving.
Experience
Analyst, Programmatic
Feb 2024 — Present · New York, NY, US
Execute, manage, and optimize digital media campaigns, including platform media buying and direct-to-publisher programs.Develop and maintain relationships with platform and publisher partners, serving as the main point of contact.Oversee daily campaign maintenance, pacing, performance, troubleshooting, and optimization.Assist in developing client-facing campaign performance reports.Evaluate media offerings and propose new opportunities.Manage campaign setup, platform insertion orders, and campaign documentation.Traffic campaign tags and run QA processes to ensure accurate implementation.Provide monthly auditing reports and actualize bill/pay systems as needed.Share and learn new strategies for campaign optimization in regular sessions.Ensure diligence, attention to detail, and best practices throughout the campaign lifecycle.Partner with off-shore resources to align tasks and share responsibilities.
Education
New York University
MS in Integrated Marketing , Concentration in Marketing Analytics
University of Central Florida
Bachelor of Arts - BA, Advertising / Public Relations
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