Anthony M.

Senior User Acquisition Manager @Mojo

Région de Paris, FR

At mojo, I lead user acquisition strategy across a monthly budget of €800K–€1M, focusing on scalable growth via paid social, search, influencer marketing, and ASO. I work cross-functionally to align UA with product, brand, and creative — building performance systems that convert and retain.🧠 Growth & UA StrategyDesigned and executed multi-channel UA campaigns (Meta, TikTok, ASA, Google UAC, etc.)Scaled growth through iterative creative testing, funnel experiments, and audience insightsBuilt a cross-platform playbook focused on both short-term acquisition and long-term LTV Team & Cross-Functional LeadershipHired and mentored a team of performance marketers; built a strong creative iteration loop with product and designSynthesized growth insights into actionable reporting for C-level decision-making🤝 Influencer & UGC GrowthSourced and managed influencer partnerships to support creator-led acquisition on TikTok & InstagramIntegrated high-performing UGC into paid campaigns for performance lift Key AchievementsReached 135% ROAS at 30 days across core paid channelsBuilt internal creative testing engine enabling weekly iterations and ROAS-focused learnings

IDRAC Business school

Master 2 (M2), Marketing / gestion du marketing, général