Anthony Lapomardo
Growth Marketing & Data Activation Manager @Clif Bar
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WORK HISTORY
Growth Marketing & Data Activation Manager @Clif Bar
Emeryville, CA, US
Providing thought-leadership and media expertise to impact all partners and channels.Working cross-functionally to create integration and synergy across all contributing teams.Diving deep into data-driven models to understand and measure the impact of marketing tactics across all media channels.Overseeing the strategic growth of CB & C SEM and e-commerce growth with an amazing team.
EDUCATION
California State University, Fresno
B.A., English
SKILLS
ABOUT ANTHONY LAPOMARDO
Harnessing the power of data, automation, and evolving tools to drive data-inspired creativity and imagine new ways of thinking, working, and creating.I have a passion for creating innovative and engaging programs to spur and nurture consumer growth.I have a successfully developed multi-funnel campaigns across all marketing channels including print, electronic and mobile. I have a proven track record of developing consumer centric media engagements and growing product lines.Specialties:* Digital Marketing* 1st Party Data* Consumer Acquisition and Retention* Consumer Segmentation* Media Measurement & Optimization & MTA)* E-Commerce* SEM/SEO Management* Growth Marketing* Social Media Management* Media Relations* Lead Generation
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