Anthony Lapomardo

Growth Marketing & Data Activation Manager @Clif Bar

Oakland, CA, US
EMAILS
a••••••••@clifbar.com
MOBILE NUMBERS
+15•••••••19

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WORK HISTORY

Aug 2019 — Present

Growth Marketing & Data Activation Manager @Clif Bar

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Emeryville, CA, US

Providing thought-leadership and media expertise to impact all partners and channels.Working cross-functionally to create integration and synergy across all contributing teams.Diving deep into data-driven models to understand and measure the impact of marketing tactics across all media channels.Overseeing the strategic growth of CB & C SEM and e-commerce growth with an amazing team.

EDUCATION

2001 — 2004

California State University, Fresno

B.A., English

SKILLS

Brand DevelopmentWeb 2.0Web AnalyticsGoogle AdwordsCorporate BrandingLead GenerationBrand ManagementMarketing StrategySemEvent PlanningTrade ShowsOnline AdvertisingMarketing CommunicationsFacebookDigital StrategyAdvertisingCollateral ManagementBusiness DevelopmentDigital MarketingProgram ManagementMarketing ResearchMarketingCorporate CommunicationsPowerpointCampaign ManagementGoogle AnalyticsLink BuildingSEOBusiness AnalysisOnline MarketingKeyword AnalysisMarket AnalysisEmail MarketingCampaign DevelopmentSocial MediaIndesignDirect MarketingB2b MarketingAdobe Creative SuitePublic Relations

ABOUT ANTHONY LAPOMARDO

Harnessing the power of data, automation, and evolving tools to drive data-inspired creativity and imagine new ways of thinking, working, and creating.I have a passion for creating innovative and engaging programs to spur and nurture consumer growth.I have a successfully developed multi-funnel campaigns across all marketing channels including print, electronic and mobile. I have a proven track record of developing consumer centric media engagements and growing product lines.Specialties:* Digital Marketing* 1st Party Data* Consumer Acquisition and Retention* Consumer Segmentation* Media Measurement & Optimization & MTA)* E-Commerce* SEM/SEO Management* Growth Marketing* Social Media Management* Media Relations* Lead Generation

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