Tony H.
Director of E-commerce
- Role
- Director of Ecommerce at Touchstone Home Products, Inc
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Tony H.
Currently, I am working with Advertisers to grow sales on Amazon and WalMart. By creating a strategic action plan, we look to build sales through multiple different parallel strategies. Working mostly with a mixture 3P & 1P sellers on both marketplaces, I have been able to get invaluable data on category-specific marketing trends, while efficiently growing this specific Sales channel.
Experience
Director of Ecommerce
Mar 2025 — Present · San Diego, CA, US
Lead business to 17% growth in year 1- Lead an RFP for our Amazon business - Identifying potential partners through outreach, and previous knowledge - Identify gaps within our curent relationship and let partners clearly outline how they can help fill those gaps- Implement new partner into existing workflows and ensure growth starts from day 1- Manage content calendar - Introduced Touchstone Tuesdays on Youtube and TikTok - Scheduling Photoshoots and create shootlists for new and existing products- Work with our outside agency on approving an vetting influencers that we can partner with and ensure contracts are signed and completed in 30, 60, or 90 days from product being sent- Led Shopify growth of 30% in year 1 through increased Meta advertising, identifying YouTube as a top awareness driver, and building dashboards to segment out strategic priorities- Launched on The Home Depot and led the integration from invite to launch on site - Worked with the Rithum team to lead operational integration - Led our internal team in product setup and content migration- Developed and led our Amazon strategy that led to 12.5% growth YoY - Lead agency partnerships to track weekly performance, monthly performance, new strategic advertising tests, and price increases due to tariffs- Launched Lowe\'s advertising which led to 23% growth YoY- Revamped our Wayfair ads strategy leading to 32% growth YoY- Launched Pinterest advertising during peak season- Led integration to the Rivly marketplace from start to finish- Realized the potential that AI had on our business and led our launch on Reddit to increase organic traffic, increase Karma, and upvotes- Held an RFP for our Reddit agency
Education
St. Norbert College
Psychology, Psychology
2011 — 2015
Skills
- Time Management
- E-Commerce SEO
- Customer Relationship Management (Crm)
- Teamwork
- Microsoft Powerpoint
- Accountability
- Cryptocurrency
- Leadership
- User Experience
- Key Account Development
- Social Media
- National Accounts
- Social Media Marketing
- Microsoft Excel
- Customer Service Management
- Microsoft Office
- Sales
- Search Engine Optimization (SEO)
- Account Management
- Change Management
- Customer Experience
- Digital Marketing Experience
- Customer Satisfaction
- Microsoft Word
- Search Engine Marketing (Sem)
- Direct Marketing
- Customer Retention
- Project Management
- Customer Service
- Online Marketing
- Sales Management
- Digital Marketing
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