Anthony Gallant

About Anthony Gallant

As a results-driven Senior Director of Marketing, I lead and oversee all aspects of our marketing department, driving innovative strategies to enhance brand visibility, customer engagement, and revenue growth. With a deep expertise in digital marketing, content strategy, performance analytics, and team leadership, I focus on aligning marketing initiatives with business objectives to deliver measurable results.Passionate about data-driven decision-making and creative storytelling, I excel at optimizing campaigns, managing high-performing teams, and leveraging cutting-edge marketing technologies to achieve success in competitive markets.

Experience

1. Head of Consumer Marketing

   Imagine Learning

   Sep 2022 — Present

   As Senior Director of Consumer Marketing, I lead the strategy, execution, and evolution of integrated marketing initiatives that drive sustainable growth across our consumer portfolio. I partner closely with executive leadership to translate business objectives into scalable, data-driven marketing strategies that accelerate brand growth, customer acquisition, and long-term value.I oversee the recruitment, development, and leadership of a high-performing, cross-functional marketing team, fostering a culture of accountability, innovation, and continuous improvement. My role ensures alignment and consistency across all marketing channels, leveraging modern marketing technologies, analytics, and customer insights to increase awareness, demand, and market share across consumer brands, products, and services.Key responsibilities and impact include:Defined and executed comprehensive, multi-year consumer marketing strategies aligned to revenue, growth, and brand objectives.Led and scaled a team of marketing professionals across key disciplines, providing strategic direction, coaching, and performance management.Drove data-informed decision-making through advanced analytics, market research, and performance measurement to optimize spend and maximize ROI.Partnered cross-functionally with product, sales, digital, and leadership teams to successfully launch new products and initiatives, ensuring alignment with enterprise priorities.Oversaw the development and execution of integrated, omnichannel marketing campaigns across digital, paid media, social, lifecycle, and brand channels.Served as a key stakeholder in go-to-market planning, positioning, and messaging to strengthen competitive differentiation.

Education

• Florida International University

  BA, Marketing

  2005 — 2007

Skills

• Account Management
• Web Analytics
• Project Management
• Omniture
• Product Management
• Marketing Communications
• Marketing
• Management
• Product Launch
• E-Commerce
• Competitive Analysis
• Multi-Channel Marketing
• Product Marketing
• Email Marketing
• Digital Marketing
• Online Marketing
• Social Media Marketing
• Online Advertising
• Lead Generation
• Analytics
• Digital Strategy
• Sem
• Mobile Marketing
• Marketing Strategy
• Social Media
• Brand Management
• Branding
• Strategy
• Strategic Planning
• Brand Development
• Digital Media
• Demand Generation
• Go-to-Market Strategy
• Advertising
• Search Engine Optimization (SEO)
• Business-to-Business (B2b)