Anthony Fiset
Growth Hacking & Growth Engineering Technical Lead Gen Strategy @Nexlevel Direct - The Science Behind Lead Conversion
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WORK HISTORY
Growth Hacking & Growth Engineering Technical Lead Gen Strategy @Nexlevel Direct - The Science Behind Lead Conversion
Orchestrated full-funnel automation strategies, integrating publisher traffic with internal CRM systems via custom APIs to ensure real-time lead qualification and distribution- Scaled lead generation channels by engineering automated feedback loops between media buyers and sales data, optimizing campaign performance and lowering CAC- Deployed AI-driven quality control, utilizing automated monitoring tools to flag low-quality leads and optimize routing logic before they hit the buyer APIs- Designed and managed high-volume marketing funnels, overseeing the technical setup of landing pages, tracking pixels, and attribution models to ensure 100% data visibility- Reduced partner onboarding time by 40% by building a standardized, automated integration playbook for new publishers and buyers- Acted as the bridge between marketing and technical teams, translating complex revenue goals into executed code, API integrations, and operational workflows.
EDUCATION
York University
Bachelor's degree, Information Technology
SKILLS
ABOUT ANTHONY FISET
I bridge the gap between Growth Strategy and Technical Engineering. While most marketers focus on the \"what,\" I specialize in the \"how\". Architecting the automations, API integrations, and data workflows that turn traffic into revenue.From deploying AI-driven lead routing to engineering full-stack RevOps infrastructure, I design systems that eliminate friction, reduce CAC, and scale effortlessly. I don’t just optimize funnels; I build the engine behind them.
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