Anthony Federico
Demand Generation Specialist | MBA in Marketing
- Role
- Demand Generation Specialist at First Citizens Bank
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Anthony Federico
First Citizens Bank relies on contributions to demand generation, lead distribution, and…
Experience
Demand Generation Specialist
May 2020 — Present · Boston, MA, US
Create, plan and analyze production emails for the organization usingMarketo• Responsible for tracking inbound leads that come through Marketo andtracking leads to ensure they are distributed to sales representatives. Iaid the Small Business Solutions team with distributing their inboundleads as well• Create weekly and monthly lead reports in order for uppermanagement to analyze the quality of leads that come through thesystem• Manage Commercial Marketing expenses, process invoices throughAccounts Payable and monitor open accrual expenses. I also createPurchase Requisitions and Purchase Orders for expenses• Aid in managing marketing campaigns, track budget for projects and isresponsible for submitting expenses to Accounts Payable• Manage project workflow for Marketing Operations, Small BusinessSolutions, and Creative Services
Education
Merrimack College
Marketing, Marketing/Marketing Management, General
2015 — 2019
Fitchburg State University
Master of Business Administration - MBA, Marketing
Skills
- Business
- Marketing
- Customer Service
- Leadership
- Microsoft Office
- Social Media
- Microsoft Word
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