Anthony Ezell Miller
- Role
- Principal Consultant at Czesca Group, Llc
- Location
- Marietta, GA, US
- LinkedIn followers
- 500 followers
About Anthony Ezell Miller
With significant B2B marketing experience across diverse sectors, I am the founder and…
Experience
Principal Consultant
May 2021 — Present
Parlayed 20+ years of award-winning b2b tech marketing leadership into founding and growing a marketing consulting practice focused on delivering exceptional analysis and insight, magnetic storytelling, and solid marketing operations to b2b organizations. • Assembled, led, and coached a team of 4 writers, 5 graphic designers, an ABM Specialist, and a website coder to deliver traditional and digital marketing excellence to clients. Established marketing project management processes to streamline the production of marketing deliverables. • Elevated clients’ storytelling through impactful branding, websites, ABM campaigns, tradeshow elements, infographics, pitch decks, whitepapers, and content with clean design and expert story structure. • Revamped clients’ approach to content marketing to focus on helping target practitioners solve relevant problems not just read about clients’ products. This included implementing a topic-cluster strategy to improve messaging and SEO performance and collaborating with engineering to provide subject-matter depth that would be valuable to industry practitioners. • Reviewed, implemented, and improved clients’ use of marketing technologies including CRM solutions like HubSpot and Salesforce, BI tools such as Domo and SQL, and SEO tools like SEMrush, Google Analytics, and Screaming Frog. • Instilled a focus on metrics to measure marketing impact including establishing a KPI Dashboard for clients’ content marketing campaigns. • Analyzed industries and advised clients’ C-suite on marketing strategies and priorities. • Applied marketing expertise to several industries including Cloud Cybersecurity, Retail, Hospitality, FinTech, Government, and Nonprofits.
Education
University of Michigan - Stephen M. Ross School of Business
MBA, International Business
1994 — 1996
University of Illinois Urbana-Champaign
Bachelor of Science - BS, Finance, General
Rotterdam School of Management, Erasmus University
MBA Exchange, International Business
1995 — 1995
East St. Louis Sr. H.S.
H.S. Diploma, College/University Preparatory and Advanced High School/Secondary Diploma Program
1984 — 1987
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