Anthony Ezell Miller

Role
Principal Consultant at Czesca Group, Llc
Location
Marietta, GA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Anthony Ezell Miller

With significant B2B marketing experience across diverse sectors, I am the founder and…

Experience

  1. Principal Consultant

    Czesca Group, Llc

    May 2021 — Present

    Parlayed 20+ years of award-winning b2b tech marketing leadership into founding and growing a marketing consulting practice focused on delivering exceptional analysis and insight, magnetic storytelling, and solid marketing operations to b2b organizations. • Assembled, led, and coached a team of 4 writers, 5 graphic designers, an ABM Specialist, and a website coder to deliver traditional and digital marketing excellence to clients. Established marketing project management processes to streamline the production of marketing deliverables. • Elevated clients’ storytelling through impactful branding, websites, ABM campaigns, tradeshow elements, infographics, pitch decks, whitepapers, and content with clean design and expert story structure. • Revamped clients’ approach to content marketing to focus on helping target practitioners solve relevant problems not just read about clients’ products. This included implementing a topic-cluster strategy to improve messaging and SEO performance and collaborating with engineering to provide subject-matter depth that would be valuable to industry practitioners. • Reviewed, implemented, and improved clients’ use of marketing technologies including CRM solutions like HubSpot and Salesforce, BI tools such as Domo and SQL, and SEO tools like SEMrush, Google Analytics, and Screaming Frog. • Instilled a focus on metrics to measure marketing impact including establishing a KPI Dashboard for clients’ content marketing campaigns. • Analyzed industries and advised clients’ C-suite on marketing strategies and priorities. • Applied marketing expertise to several industries including Cloud Cybersecurity, Retail, Hospitality, FinTech, Government, and Nonprofits.

Education

  • University of Michigan - Stephen M. Ross School of Business

    MBA, International Business

    1994 — 1996

  • University of Illinois Urbana-Champaign

    Bachelor of Science - BS, Finance, General

  • Rotterdam School of Management, Erasmus University

    MBA Exchange, International Business

    1995 — 1995

  • East St. Louis Sr. H.S.

    H.S. Diploma, College/University Preparatory and Advanced High School/Secondary Diploma Program

    1984 — 1987

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Anthony Ezell Miller — Principal Consultant at Czesca Group, Llc in Marietta, GA, US | Unifers