Anthony Chung
Assistant Professor in Marketing @Esce International Business School
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WORK HISTORY
Assistant Professor in Marketing @Esce International Business School
Paris, FR
Teaching: Customer Relationship Management; Integrated Marketing Communication; Market Research Methods; International Marketing; Customer Journey and RetailResearch: Relationship Marketing; Customer win-back; Customer Satisfaction; Loyalty; Communication; Digital Marketing; Quantitative Methods
EDUCATION
Victoria University of Wellington
Bachelor’s Degree, International Business
iaelyon School of Management
Licence, Sciences de Gestion
iaelyon School of Management
Master’s Degree, Marketing et Vente
Université Jean Moulin (Lyon III)
Thèse de doctorat, Marketing Relationnel
ABOUT ANTHONY CHUNG
PhD in MarketingAssistant Professor in Marketing at ESCE International Business School.Teaching: Customer Relationship Management; Integrated Marketing Communication; Market Research Methods; International Marketing; Customer Journey and RetailResearch: Relationship Marketing; Customer win-back; Customer Satisfaction; Loyalty; Communication; Digital Marketing; Quantitative MethodsESCE - Ecole Supérieure du Commerce Extérieur. Campus La Défense.
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