Anthony Callaway
Executive Director @Accessible Home Health Care
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WORK HISTORY
Executive Director @Accessible Home Health Care
Established Home Health Care business that provides care for individuals who need non-medical assistance to allow them to continue to live in their homes. Transformed the company from start up to profitability in seven months. Established relationships with key long-term care insurance companies, industry professionals and individual customer which allowed business to break even in the first seven months of operation.Led effort to obtain North Carolina licensure and certification to market services to North Carolina Medicaid recipients.Developed long-term strategic goals and put appropriate budget and tactical plan into action.Created business that could be sold for substantial profit 12 months after incorporation. Roche Diagnostics Corporation Director, Market Development 20••••09 Led strategic marketing and market development with dotted line relationship with CEO. Responsible for all new high potential products in portfolio and served as interface between US Commercial Operation and Global Product Supply and Roche Pharmaceuticals. Worked with heads of Business Units to develop product, sales and marketing strategies for large hospital, reference labs and contract research organizations.Created new $75 M market opportunity by successfully implementing Center for Medicare and Medicaid strategy which resulted in the significant reimbursement coverage expansion for Roche Point of Care coagulation testing.Interfaced with Managed Care organizations to establish and gain favorable positions for Roche products. Successfully led coordination of key pre-market activities for new product introductions for new analyzers and tests sold in the centralized laboratory and point of care markets segments.
EDUCATION
Keller Graduate School of Management
MBA, Marketing
University of Kentucky
BBA, Business
University of Kentucky
BS, Marketing
ABOUT ANTHONY CALLAWAY
Executive Director at Accessible Home Health Care of Mid Carolina
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