Anthony Bakken
Director of Licensee Marketing @Ashley Global Retail
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WORK HISTORY
Director of Licensee Marketing @Ashley Global Retail
Tampa/St. Petersburg, FL, US
Lead Ashley HomeStore corporate marketing support for over 300 of our global licensee partners.Improved communication to and from our licensee partners that has elevated corporate-licensee alignment, trust and transparency. Develop cutting edge multi-channel marketing education for our licensees. Extensive efforts that have increased licensee advertising spend in high performing marketing practices that is proven to drive increased traffic and sales.Established a marketing portal called AshleyHub, which allows licensees around the world to access and customize on-brand advertising assets.Scaled a media mix modeling solution for licensees of all sizes that uses artificial intelligence to improve media efficiency and effectiveness.Work with world class marketing partners and agencies to provide services, education, platforms and access for all licensees.
EDUCATION
Viterbo University
Bachelor's degree
SKILLS
ABOUT ANTHONY BAKKEN
Accomplished Business Professional with a wide range of experience in business…
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