Antesh Gupta

About Antesh Gupta

Work to identify and drive digital adoption in business operations by designing…

Experience

1. Senior Product Manager, Microsoft Ai

   Microsoft

   Jan 2022 — Present · Bengaluru, IN

   Working on solving complex user safety issues for Microsoft Ads Platform by leveraging Large Language Models (LLMs) to suppress ads with sensitive content (such as Adult, Violence, Drugs) and to suppress accounts spreading scams through phishing, malware and misleading content. • Product Strategy and Vision: Driving AI footprint expansion to reduce user harm by addressing gaps from existing AI detection models on bad ads / advertiser accounts through LLM prompts Currently leading a pilot to enforce on ads with deep fake content; also ensuring that sensitive content checks expand from ad content to landing pages. • Supported market expansion of Microsoft Advertising to 100+ countries by ensuring Ads delivery follow local laws for each of the country and thus, enabled multi-million dollar opportunity. • Cost optimization: Reduced human labelling cost by 80% by substituting human labelers with prompt- based training and measurement. • Compliance: Led team efforts for greater transparency on actions on advertiser content and thus, ensure DSA (Digital Securities Act) Compliance, as per EU regulations.• Created a communication channel between Microsoft and LinkedIn ads to ensure best practice sharing with common objectives.

Education

• Indian Institute of Management, Calcutta

  MBA

  2015 — 2016

• Punjab Engineering College

  B. Technology

  2004 — 2008

Skills

• Life Insurance
• Management
• Business Analysis
• Sdlc
• Operations Management
• Business Strategy
• Statistical Modeling
• Business Process Re-Engineering
• Requirements Analysis
• Software Development
• Financial Services
• Project Management
• Requirements Gathering
• Process Automation
• Change Management