Anthony

Marketing and Business Analytics Major at the Kelley School of Business

Role: Marketing Officer at Iub Taiwanese Student Association
Location: Bloomington, IN, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Anthony

I am a Marketing student at Indiana University’s Kelley School of Business with…

Experience

Marketing Officer
Iub Taiwanese Student Association
May 2024 — Present · Bloomington, IN, US
Led marketing strategies for TWSA events, increasing event attendance and social media engagement by 20%- Managed social media account, increasing engagement and visibility among the Taiwanese student community- Coordinated with board members to design and distribute promotional materials, improving efficiency and saving 10 hours per month through improved workflow automation and resource allocation- Organized and executed digital campaigns, increasing attendance and participation in key TWSA events

Contact information

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Current company

REACH! Asian & Asian Diaspora Retention & Recruitment Center

20 employees · Founded 1994 · Berkeley, California, United States

REACH! is the Asian/Pacific Islander Recruitment and Retention Center at the University of California, Berkeley. In 1994, REACH! began with a handful of committed folks, as a program under the Asian Student Union (ASU) at UC Berkeley to target “Asian Pacific American, high school students, especially those who are underrepresented, low-income, and non-college tracked”. Its goals were two-fold: 1) promoting higher education as an attainable goal and 2) empowering students through “building ethnic pride and programs that foster community activism and support APA youth culture”. As REACH! grew organizationally, the vision and purpose of REACH! grew with it. While the mission remained, “the service and empowerment of recent immigrant and urban Asian Pacific Americans living in at-risk life situations,” we added on that “Our goal is to promote higher education as a means to empower ourselves and improve the economic and social conditions facing our communities.” We saw that REACH! had a unique role on campus and in the API community at large, because REACH! was not just going to increase the numbers of underrepresented Asians at Berkeley but REACH! would be a training ground for future educators, activists, and leaders who would address society’s injustices through their life’s work. Thus, we created programs to raise political awareness, build coalitions, develop youth leaders, and build leadership in ourselves. Each year, programs have been refined and recreated by (insanely) dedicated and intelligent coordinators, who look for a better way to do things. However, our single most important legacy is the steady stream of community leaders we have and will produce. REACH! Mission Statement: "Committed to the service, empowerment, and mobilization of immigrant, refugee, and underserved Asian/Pacific Islanders by promoting higher education to empower ourselves and challenge the economic and social inequalities facing our communities" Educate, Empower, Change.

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About Anthony

Experience

Marketing Officer

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