Ansuman Mitra
Experienced AI Solutions Leader specializing in global content risk management and brand safety implementation
- Role
- Manager Ii, Catalog at Amazon
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ansuman Mitra
Seasoned AI Solutions Leader with extensive experience in developing and optimizing content moderation systems across global markets. Spearheaded the implementation of machine learning-based solutions, including text analysis models and pattern recognition systems, to enhance brand safety and content quality. Successfully developed and deployed both fatal and non-fatal annotators, achieving significant improvements in automated content screening accuracy while reducing manual review requirements. Enhanced Content Risk Engine capabilities through integration of automated decision systems and ML-based keyword discovery channels, establishing robust quality checks and anomaly detection mechanisms. Demonstrated expertise in bridging technical and business needs by transforming complex AI solutions into practical applications, leading to improved cross-regional rule parity and operational efficiency. Proven track record in managing end-to-end AI projects, from concept to implementation, while effectively leading cross-functional teams and driving continuous system optimization through model refinement and feature engineering. Expert in stakeholder management and escalation handling, consistently delivering measurable business results through innovative AI solutions in content moderation and risk management.
Experience
Manager Ii, Catalog
Jul 2021 — Present · Bengaluru, IN
a) AI & Machine Learning Implementations: •Deployed machine learning-based text annotators across 30 Critical Event Policies, resulting in automated rejection of 0.7 M problematic ads annually•Enhanced the Content Risk Engine through AI-powered queue management, significantly reducing manual ticketing systems for external/internal team, saving 10hrs/month•Improved AIRD non-fatal flagging accuracy from 57.81% to 76.17% using advanced pattern recognition algorithms•Implemented AI-driven rule automation system, managing 400+ rules and keywords across ad programsb) Project Management & Process Optimization:•Led cross-functional teams across 6 global regions, achieving 79% improvement in project delivery efficiency•Successfully managed a portfolio of 6 high-impact projects (2021-23), maintaining 100% on-time delivery rate•Improved EN-ROW rule parity coverage from 34% to 94.68% within one quarter through strategic planning•Led successful launch of 16 regions to New Policy rule platformc) Digital Transformation & Automation:•Developed data-driven productivity framework for automated capacity planning and performance tracking•Created centralized AIRD wiki platform, streamlining knowledge management across all processes and marketplaces•Implemented AIRD Audit Parameters using automated monitoring systems for enhanced process hygiene•Reduced task closure time by 68% and 113% across two programs through automation and process optimizationd) Strategic Leadership & Risk Management:•Achieved 80% reduction in project delays through AI-powered bottleneck identification and process improvements•Executed rapid deployment of Sensitive PR escalation rules globally using automated rule management system•Increased process automation goals by 51% through strategic stakeholder alignment and change management•Reduced operational errors by 8% while improving overall efficiency by 40% through integrated AI-human workflows
Education
KIIT
MBA, Marketing
2008 — 2010
The Oxford College of Science
BSc, Biotechnology
2004 — 2007
D.A.V Public School
Higher secondary, Physics, chemistry, biology, mathematics
2002 — 2004
Skills
- Channel Sales
- Pre-Sales
- Competitive Analysis
- Sales Management
- Lead Generation
- Crm
- Business Development
- Market Research
- Key Account Management
- Sales Operations
- Advertising
- New Business Development
- Customer Relationship Management (Crm)
- Marketing Management
- Stakeholder Management
- Team Management
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