Ansley Allen
Marketing Director at Medline Industries, LLC
- Role
- Marketing Director - Managed Care & Hme Markets at Medline
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Ansley Allen
A strategic marketing professional with 20+ years of professional experience. A proven track record of accelerating business growth through marketing research and analytics, technology innovation, creative marketing programs, and strategic partnerships. Demonstrated success in brand strategy, new product launches, sales team buy-in and tactical execution. Specialties: Program Management, Medical Devices, New Product Launches, Innovation, Compelling Marketing Communications, Project Management, Trained Focus Group Moderator, Sales and Marketing Strategy, Digital and Social Media
Experience
Marketing Director - Managed Care & Hme Markets
Jun 2017 — Present
Commercial lead for Managed Care and HME markets for Personal Care Division. Accountable for achieving sales budgets & P&L. Successfully increased the division\'s Managed Care market share and profitability by directing the development of marketing strategies and sales support tailored to insurance providers. Created comprehensive plan to educate, onboard, and retain case managers for division-based product lines. Developed HME marketing programs aimed at driving retail business growth through strategies including merchandizing materials, consumer education, samples, and packaging. Grew HME\'s Medicaid-based business by implementing new HME-focused formularies, advertising, and reimbursement support.
Education
University of Maryland - Robert H. Smith School of Business
MBA, MBA in Marketing
University of Maryland
Master of Business Administration - MBA, Marketing
Emory University
Bachelor of Arts, Psychology
Skills
- P&L Management
- Strategy
- Consumer Insights
- Consumer Insight
- Consumer Behaviour
- Fmcg
- Brand Development
- Segmentation
- Market Research
- Customer Insight
- Consumer Behavior
- Category Management
- Marketing
- Management
- Consumer Advertising
- Cross-Functional Team Leadership
- Packaging
- Marketing Strategy
- Trade Marketing
- Consumer Products
- Business Planning
- Product Innovation
- Pricing Strategy
- Shopper Marketing
- Brand Innovation
- Pricing
- Marketing Management
- Leadership
- Marketing Research
- Brand Architecture
- Strategic Planning
- Nielsen
- Strategic Thinking
- Market Planning
- Trend Tracking
- Brand Equity
- Positioning
- Fast-Moving Consumer Goods (Fmcg)
- Product Development
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.