Ansley H.
Professional storyteller | Demand Generation Specialist ✨
- Role
- Marketing Manager at MRI Software
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Ansley H.
I\'m Ansley, a dynamic marketing strategist known for igniting brands with innovative, revenue-generating campaigns. From crafting compelling content to orchestrating captivating campaigns, I excel in creating dynamic marketing initiatives that make a lasting impact. With a proven track record of driving business growth through cutting-edge marketing strategies, I thrive on delivering measurable results. Whether it\'s optimizing campaigns or amplifying brand presence, I\'m committed to maximizing ROI and driving tangible success.
Experience
Marketing Manager
Mar 2026 — Present · US
Leads demand generation strategy for North America’s commercial real estate sector, driving pipeline growth and market engagement. Designs integrated campaigns that generate qualified demand, accelerate sales cycles, and strengthen relationships with commercial real estate owners, operators, and investors.Key Responsibilities-Develop and execute multi-channel demand generation campaigns targeting commercial real estate organizations, including owners, operators, asset managers, and investment firms-Partner closely with sales leadership, account executives, and SDR teams to align marketing programs with territory priorities, key commercial accounts, and revenue targets-Build and manage automated marketing journeys using marketing automation and ABT platforms, including segmentation, lead scoring, and lifecycle nurturing-Plan and execute targeted campaigns around industry conferences, webinars, and regional roadshows to increase engagement with commercial real estate decision-makers-Collaborate with product marketing and content teams to translate product capabilities into compelling campaign messaging, customer stories, and value-focused assets for the commercial sector-Analyze campaign performance, pipeline contribution, and engagement metrics to continuously refine programs and improve marketing ROI-Support account-based marketing initiatives combining personalized outreach, digital engagement, and direct marketing to reach high-value commercial real estate prospects.Focus AreasDemand Generation • Commercial Real Estate (CRE) • Account-Based Marketing • Marketing Automation • Campaign Strategy • Pipeline Growth • Event & Webinar Marketing • Sales Alignment • PropTech
Education
Georgia State University
Women's Gender and Sexuality Studies
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