Anshu Shukla
Navigating the intersection between Marketing, Research, and Healthcare at ZoomRx || MBA at Great Lakes, Class of 2025
- Role
- Consultant at ZoomRx
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Anshu Shukla
Professional with experience in strategy consulting, process optimization, and digital…
Experience
Consultant
May 2025 — Present · Gurugram, IN
Designed and executed market research studies—including surveys, physician interviews, and focus groups—covering more than 500 respondents, generating insights that shaped brand strategies for top-10 pharmaceutical companies. Delivered competitive intelligence reports that uncovered over $10M in growth opportunities across oncology and rare disease markets. Recommended marketing strategies that improved client campaign engagement rates by 12–15%. Partnered with client marketing teams to develop data-backed positioning frameworks, optimizing promotional spend allocation and improving ROI by 10%.
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