Anshum Gupta

About Anshum Gupta

I\'m a growth-focused executive and GM with experience across strategy, BD/partnerships, sales, operations, marketing, and product development. I\'ve accelerated growth at Fortune 500 companies, led large organizations, and launched B2B and B2C products used by tens of millions of customers across the full lifecycle. My work increasingly leverages AI/ML-driven systems to improve personalization, targeting, and customer lifecycle decisions at scale.I\'ve managed $1B+ P & Ls and driven growth while improving efficiency, using data-driven automation and intelligent optimization across pricing, marketing, and retention. I bring a strong analytical rigor and a practical approach to AI focused on measurable business outcomes.At Amazon, I am driving change in how Prime Video thinks about its customers. Working across product, marketing and content to ensure the right content and products get to the right people to drive growth for the business. At Amazon Fresh, I led a global person team of marketing, analytics, product, and engineering and launched loyalty programs, a grocery subscription offering, and supported store expansion—driving growth enabled by AI/ML-based segmentation, experimentation, and increasingly autonomous (agentic) systems that optimize offers and incentives. At AWS, I launched the company’s first digital paid training product for cloud self-learning, owning the customer funnel and applying analytics and ML-informed insights across acquisition, engagement, and retention. Prior to Amazon at Elsevier, I drove the development of Sherpath, an adaptive learning product using data-driven personalization and widely used by nurses today. I also managed a global books P&L, growing the business through partnerships, new revenue models such as rentals, and supply-chain optimization.At NBCUniversal, I led NBC News’ tech transformation from linear-first to digital-first and launched Newsconnect, a first-of-its-kind internal collaboration platform still used today as a core part of news story tracking.I have a full-time MBA from INSEAD and a bachelor’s degree in Software Engineering from Western. I\'ve lived and worked in Singapore, Delhi, Paris, London, Dubai, Toronto, and New York, and am currently based in Seattle. Outside of work, I enjoy travel (80+ countries), music, sports, and time with my family.Specialties: general management, growth strategy, product leadership, pricing, AI/ML-powered personalization, agentic systems, experimentation, media, retail, education, health, international markets, loyalty, M&A, operations, marketing, sales

Experience

1. Business Product Leader - Strategy Gm Product Marketing Analytics - Prime Video and Firetv

   Amazon

   Feb 2025 — Present · Seattle, WA, US

   Manage a P/L and lead customer strategy, segmentation and personalization for XXM+ global Prime Video customers across Originals, SVOD, TVOD and FAST. Manage a XX-person team with matrixed influence across product, marketing, content and analytics leaders.• Developed and launched a needs-based customer segmentation model shifting Prime Video from content-first to customer-first targeting—improving accuracy by 50% within 6 months.• Revamped AI/ML-driven personalization strategy across marketing and product surfaces—driving 40%+ engagement lift within targeted audience cohorts.• Owned the customer research roadmap and led negotiation of vendor contracts ($XM+ agreements).• Managed audience-level P&L exceeding in revenue—aligning content investment, marketing spend and personalization to maximize segment profitability• Manage P/L for FireTV Homepage; working with product teams, advertising teams and content teams to optimize for optimal customer experience and to drive revenue growth.

Education

• INSEAD

  MBA, Business

• Western University

  Bachelor of Engineering - BE, Computer Software Engineering

Skills

• Market Research
• Business Transformation
• Product Marketing
• Pricing Strategy
• Business Strategy
• Program Management
• Leadership
• Marketing Strategy
• Product Development
• Analysis
• Business Modeling
• Fmcg
• Project Management
• Management Consulting
• Market Analysis
• Market Entry
• Product Launches
• Retail
• Cost Analysis
• Change Management
• Strategic Partnerships
• Business Development
• Corporate Development
• Strategy
• Strategic Analysis
• New Business Development
• Management
• Hotels
• Business Planning
• Advertising
• Airlines
• Strategic Planning
• Mergers & Acquisitions
• Mergers
• Competitive Analysis
• Entrepreneurship
• Strategy Development
• Start-Ups