Anshu Mayuri

About Anshu Mayuri

I have always been passionate about science since my childhood. During high school, I became captivated by Biotechnology, and my desire to serve people with scientific solutions grew stronger. In 2015, I embarked on my professional journey in the pharmaceutical industry. Here, I learned how to establish professional relationships with external stakeholders, including Key Opinion Leaders, Pharmacists, and Hospital Administration. I also became skilled at utilizing various resources, such as marketing inputs and events, to achieve company goals and meet sales targets. My true passion lies at the intersection of beauty and science, making a career in Aesthetics a perfect fit. In this field, I\'ve had the opportunity to conduct extensive training and in-house events, which have significantly contributed to driving business growth. Notably, I received the prestigious President\'s Club Award in 2018-19. Through my experiences, I\'ve realized that I am particularly drawn to connecting with end consumers and assisting them in making informed decisions regarding Aesthetic procedures. My interest in creating social media content led me to secure a marketing position at a multinational company, BTL Aesthetics. Remarkably, I managed to increase our social media followers from 200 to within a year through content marketing. Additionally, I successfully executed industry-leading brand events that elevated BTL\'s standing in the Aesthetic Industry. I find immense satisfaction in bringing my ideas to life, and I take pride in BTL\'s role in instilling confidence and empowerment through the use of BTL Devices. Interestingly, we share the same birth year, further solidifying my commitment to the company\'s success.

Experience

1. Marketing and Communications

   BTL Industries

   May 2022 — Present · IN

   Successful Brand Launch: Launching EMFACE in India and featuring it during the AMWC conference in India with Dr. Timson Lim as a Key Opinion Leader (KOL) demonstrated a strong start for the brand, especially in the medical and aesthetic field•Social Media Growth: Achieving exponential growth on social media, with 200 to 30K followers in a year and high average views per post due to an effective digital marketing strategy and content engagement.National News Coverage: Securing prime-time coverage on India Today for Emface Emsculpt Neo and Emsella and wide-reaching visibility.•Successful Campaigns: Running successful campaigns like #Fitface,#nosweatgym,#medicalgym,#sayyestointimatehealth, and #RelaxwithExilis #saynotoincontinence #goodbyetocellulite helped in engaging the audience.•Celebrity and KOL Collaborations: Collaborating with notable personalities like Tisca Chopra, Mahima Choudhary, Bollywood wives, and others boosts brand credibility and visibility.•Brand Awareness Events: Organized over 30 brand awareness events with BTL KOL partners to maintain relationships and engage with the target audience.•Media Coverage: Securing brand awareness articles in global and national news channels such as Print India, ANI, Hindustan Times, Business Today, and Femina.•Agency Management: Effectively managing communication with in-house printing agencies, Creative designers and communications partners•Social Media Management: Proactively engaging on social media channels and consistently posting captivating content indicates a solid online presence.•Marketing Materials: Designed and produced visually appealing marketing materials like brand catalogs, tent cards, standees, and Authentic Certificates for our partners to ensure cohesive branding and messaging.•Collaborated with sales professionals by sharing leads, crafting customized, need-based plans, and offering support with market insights and competitive analysis, facilitating the achievement of their goals.

Education

• CSKM Public School

  Intermediate

  2008 — 2010

• Indian Institute of Management, Kozhikode

  Executive Management in Development programme

  2022 — 2023

• Indira Gandhi Balika Vidyalaya ( Netarhat )

  High School Degree

  2003 — 2008

• Amity Education Group

  Bachelor of Technology - BTech

  2011 — 2015