Anshuman Kumar
Product @ Fareportal | IIM Lucknow MBA\'23 | Ex - Kimberly Clark, Accenture
- Role
- Associate Product Manager at Fareportal
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Anshuman Kumar
Product Manager driving growth for CheapOair\'s mobile app at Fareportal, one of the…
Experience
Associate Product Manager
Apr 2023 — Present · Gurugram, IN
App Post Booking Experience Revamp- Led a comprehensive overhaul of the post-booking experience on the CheapOair app, improving usability and customer experience across critical touchpoints such as \"My Trips,\" booking details, payment issues, cancellations, and upsell flows, contributing to an xx% boost in customer satisfaction- Implemented automated boarding pass issuance and optimized upsell purchase funnels, resulting in an xx% increase in post-booking revenue- Enhanced cross-sell flows for hotels, car rentals, and airport taxis, scaling post-booking hotel and car rental bookings from xx to xx bookings per month and airport taxi bookings from xx to xx bookings per month- Spearheaded the integration of app chatbot capabilities for handling customer transactions, leading to a xx% growth in monthly chat volume and generating $xx monthly revenue from flight exchanges and cancellations.User Engagement Improvements- Launched app push notifications for key post-booking transactions, improving daily active users (DAU) by xx%- Replaced URLs in post-booking emails and SMS with app-based deep links, increasing DAU by xx%.Revenue Growth and Cost Reduction- Initiated targeted campaigns for promoting flight exchanges through emails and SMS, generating $xx yearly revenue- Successfully reduced SMS failure rates by xx% through stakeholder collaboration and achieved a xx% reduction in monthly SMS cost by streamlining SMS content.Channel Acquisition through App Downloads- Developed and executed campaigns leveraging sales calls, achieving xx daily downloads- Leveraged high-traffic touchpoints for banner placements to promote app downloads, achieving xx downloads per day.
Education
Guru Gobind Singh Indraprastha University
Bachelor of Technology (B.Tech.), Computer Science Engineering
2013 — 2017
Indian Institute of Management, Lucknow
Master of Business Administration - MBA
2021 — 2023
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