Anshuman Gupta

About Anshuman Gupta

Hi, I’m Anshuman - a Growth Marketer with a passion for Retention and Acquisition Marketing, crafting user journeys that keep people coming back. Over the years, I’ve focused on understanding what makes users stick, designing strategies that turn first-time users into loyal advocates.I love digging into data to find insights, but for me, it’s always about the people behind the numbers. Whether it\'s building lifecycle campaigns, setting up automated journeys, or finding creative ways to re-engage users, I’m all about delivering real value at every stage of the user experience.Right now at Adda247, I work on end-to-end retention strategies—using tools like MoEngage, CleverTap and others—to drive engagement, reduce churn, and grow customer lifetime value. I enjoy working in fast-paced environments (especially in EdTech!) where there’s always a new challenge and opportunity to learn.If you’re into Growth, Retention, or just want to chat about how to build better user experiences, I’d love to connect!

Experience

1. Product Growth - Associate Manager

   Adda247

   Dec 2024 — Present · Gurugram, IN

   Led the Product Growth Execution Team at Adda247, driving acquisition, activation, and monetisationstrategies—contributing directly to ₹10+ Cr in Monthly Recurring Revenue (MRR)-Optimised key retention metrics (D0, D1, D7), achieving a 10.24% increase in Day-0 retention and a 4.4%uplift in Week-0 retention through onboarding experimentation and behavioural segmentation-Designed and implemented data-driven onboarding, reactivation, and retention journeys, including a high-impact Signup Helper Flow, which improved install-to-signup conversion by 12.7% and reactivated 18% ofdormant users within 7 days-Launched and scaled Test Prime from scratch, driving 15K+ monthly orders through a strong GTM strategy,performance marketing, and product-led growth-Managed 11+ business units with a combined 3M+ Monthly Active Users (MAU), driving systematisation andoperational efficiency through standardised growth processes and team enablement-Executed App Store Optimisation (ASO) initiatives, testing multiple listings and keyword sets, which increasedapp conversion rate from 18.5% to 39.4%.

Education

• Cyberzone PVT LTD

  WEB APPLICATION and Security researcher, Computer Technology/Computer Systems Technology

  2020 — 2020

• Birla Institute of Technology, Mesra

  Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services

  2019 — 2021

• Lucknow Public College of Professional Studies (LPCPS)

  Bachelor of Computer Applications , Computer Programming, Specific Applications

  2015 — 2018