Anshuman Thakur
Product Marketing Manager @ HFCL Limited | Strategic Marketing & Campaign Management
- Role
- Product Marketing Manager at HFCL Limited
- Location
- New Delhi, IN
- LinkedIn followers
- 500 followers
About Anshuman Thakur
Product Marketing Specialist with expertise in creating and executing comprehensive…
Experience
Product Marketing Manager
Apr 2022 — Present · Gurugram Tehsil, IN
Strategic Marketing & Campaign Management: Developed and executed a yearlong marketing strategy, driving brand visibility and market positioning. Led social media campaigns, growing engagement by 200% and expanding the follower base to Successfully ran 30+ email marketing campaigns, with a 24% average open rate. Authored award-winning submissions, securing two Gold awards in the Merit Awards 2024. Planned and executed two webinars with Light Reading, resulting in 2,500 registrations and over 500 attendees. Product Marketing & Storytelling: Created product collateral for HFCL’s 5G Business Unit. Oversaw the production of 15 product videos, with some gaining over YouTube views. Crafted engaging scripts and visualizations, delivering impactful narratives. Customer & ABM Initiatives: Developed an ABM strategy to position Orange as a key account, addressing their needs such as competitive pricing and customized solutions. Managed 10+ major events like IMC, generating quality leads and contributing to a milestone order worth ₹620 crore for HFCL. Enhanced customer engagement through impactful presentations for stakeholders and investors SEO & Digital Marketing Expertise: Implemented SEO strategies that achieved first-page rankings for 60% of blog posts and improved online discoverability. Regularly generated SEO and GA4 reports, optimizing campaigns. Led remarketing efforts to engage telecom customers globally. Data-Driven Strategy Development: Developed business cases for HFCL\'s 5G products using advanced VBA Excel functions for data analysis. Conducted research to map frequency bands, identifying opportunities for future 5G product growth.
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