Anshuman Sinha
VP Marketing - Axis Bank I Full Funnel Marketing | Martech I Ex Citibank, ICICI, Idea Cellular
- Role
- Vice President Marketing at Axis Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Anshuman Sinha
Areas of Experience:Brand Building: Brand key, brand architecture, brand equity, market research, content development, campaign & media planning and event management.Marketing Analytics: Customer lifetime value, predictive and prescriptive models, media attribution, ROI driven campaign strategy.Digital Acquisition Marketing through various channels - SEO, SEM, publisher networks, brand alliances, geo-fencing and adopting new-to-market avenues.Governance: Process framework, audit parameters and controls basis compliance Budgets: Annual budget planning basis AOP, monitoring expenses and ROI.
Experience
Vice President Marketing
Mar 2023 — Present
Strategic projects and marketing technology
Education
St. Xavier's College Mumbai
BA, Economics
2002 — 2005
FORE School of Management, New Delhi
MBA, Marketing & Finance
2006 — 2008
Skills
- Marketing
- Business Development
- Digital Marketing
- Competitive Analysis
- Team Management
- Advertising
- Media Planning
- Marketing Communications
- Brand Management
- Market Research
- Marketing Strategy
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