Anshuman Das
AI Marketing PM | MarTech Operations | Automations, Workflows, and Getting Things Done @ Perceptive Analytics | IIT Indore
- Role
- Digital Marketer at Perceptive Analytics
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Anshuman Das
Marketing is no longer just art; it is a system of data, code, and psychology. I am the operator who connects all three.I am an IIT Indore graduate with a unique dual competency: the ability to design a Go-To-Market strategy and the technical skills to build the analytics infrastructure that measures it. Currently, I am leveraging my background in Mechanical Engineering to deconstruct and optimize marketing engines.Key Achievements:Engineering Growth: Built automated reporting systems using SQL and Python, replacing fragile manual spreadsheets with robust data feeds.Full-Stack Execution: Managed the full lifecycle of digital presence, from server-side website optimization (Core Web Vitals) to high-level ABM strategy implementation.AI Integration: Early adopter of Generative AI for business process automation and content scaling.I am now looking to join a high-growth tech team as a Technical Marketing Manager or Growth Product Manager, where I can apply engineering rigor to solve business problems.
Experience
Digital Marketer
Jun 2024 — Present
ManagedLinkedIncontentstrategyanddesign, posting daily updates to engage B2Baudienceandgrowprofessionalnetwork.– Created, A/B tested, and optimized 400+ landing pages (using Figma, WordPress, HTML), leveraging Core Web Vitals and Google PageSpeed Insights to improve load times and boost conversions.– LaunchedandmanagedGoogleAdscampaigns(Search, Display, DemandGen); implementedcustomaudiencesegmentation and remarketing, achieving an 8% average CTR (top ads reached 20% CTR).– Developed targeted email campaigns (Mailchimp) for webinars and events; achieved a 35% average open rate and ~8% CTR through list segmentation, personalized outreach, and subject line testing.– Executed account-based marketing strategies with Salesforce and 6sense; de-anonymized leads and designed prospect journeys/touchpoints to enhance lead qualification and sales alignment.– Produced marketing assets (case studies, articles, social posts) using generative AI (ChatGPT, DALL-E) and other tools, increasing content output efficiency while maintaining brand voice.
Education
Indian Institute of Technology, Indore
Bachelor of Technology - BTech, Mechanical Engineering
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